Creative block spares no one.
Even the most brilliant content creators fall victim to it.
If you’re using social media as a business tool and you’re fresh out of ideas on what to post for your channels, you need to get over that hump, and fast.
To keep the momentum of your social media marketing efforts going, here are some content ideas to help you beat that much-dreaded creative block.
Give Away Free Stuff
Considering how much people love freebies, hosting a contest or giveaway on social media is an excellent way of sidestepping that creative block.
By giving away free stuff, you won’t be remiss in posting on social media, and show your followers how generous you are at the same time.
If you can’t think of anything to post, check out content generated by your fans and followers on social media, and share what catches your attention to your own channels.
Don’t forget to ask for permission to use their content, though.
If your business is about to introduce a new product or service, post teasers about it.
You can post a video, an image, or a simple blurb to let your followers know you’re cooking something up.
Share A Personal Story
Share a cute story from your childhood, an anecdote about something embarrassing you did in college, or the difficulties you had to overcome to get to where you are now.
With your personal stories, you have a great way of engaging your social media followers and making yourself more relatable to them.
Internet users watched 1.1 billion hours of live streaming video in 2019 alone. Why not go live yourself and engage your followers in real-time?
With live video, you can answer questions from your followers and educate your audience as well, which will help you establish a more personal connection with them.
Share Funny Memes
There are treasure troves upon treasure troves of memes on the Internet. Find one you like, and share it on social media.
Post A Question
Ask your audience what they want you to post about on social media, and you’re going to get plenty of content ideas that way.
You can also ask trivial questions for fun, like what they had for breakfast, or make them choose between cats and dogs or coffee and tea.
With a question post, you can start conversations among your followers and boost your social media engagement as well.
Finding it hard to come up with social media content ideas? Then ask your audience what they want to read or see on your channel!
Go Behind The Scenes
If you have behind the scenes photos and videos that show how things are on a typical day in your company, share them on social media and give your followers a more intimate look at your business.
Knowing what goes on behind the scenes can make your followers appreciate what you do more and foster familiarity and loyalty to your brand as well.
People love reading quotes, so post one when you’re running out of content ideas.
Many people respond to inspirational quotes that create optimism and hope, but you’d also do well with clever quotes that make people laugh or think hard.
Comment on Relevant Industry News
If a news story that concerns the industry breaks out, don’t miss out on saying something about it on your social media channels.
Posting an actual written piece would be a great way to respond to such news, but an image—or even a meme—that says everything about how you feel about a particular issue would be good enough, especially if you haven’t gotten over that creative block just yet.
No one likes being at a loss when it comes to posting content on social media, but should you find yourself in that situation, you can always resort to any of the ideas mentioned above and not skip a beat.
About the Author
Gabby Klesser is the Outreach Manager for LA Website Design, a digital marketing agency that has assembled a team of expert web designers and digital marketing strategists. She often writes about web design, UX, social media, technology, marketing, and starting a non-profit.