Success in the Hotel Industry: 8 Things That Keep You on Top
by Social Tables
What makes a successful hotel? The key to success in the hotel industry is to continuously find new ways to exceed your guests’ expectations and host delightful events for clients. Strive for these eight things, and you’ll be well on your way.
Explore hotel industry insider tips
1. The hotel industry thrives on location.
Location plays a vital role in the success of your hotel. So what is the best location for a hotel?
There’s no clear-cut answer to this question. To figure out the best option for you, turn to tourism statistics. For example, you can get info to help you understand:
The number of domestic versus international visitors
Whether to renovate an old hotel versus get a new place
If you’ll attract tourists or businesses
If you can attract group business
2. Keep an eye on those reviews.
Feedback can help you improve your whole property — but you can’t just rely on checkout feedback forms. After all, your guests won’t limit themselves to that. They’ll go to the internet to share bad experiences on social media or review sites.
What can you do? Read all new reviews posted about your hotel and respond to angry customers with a soft reply. Remember: Word of mouth is your most powerful marketing tool.
Bonus tip: Keep an eye on your competitors’ reviews, too. Use reviews to determine their strengths and their challenges. Then, make sure you’re taking the steps to thrive where they’re falling short.
3. Generate great leads.
The ticket to bringing in the big bucks in the hotel industry is group business.
That means you have to seek out planners and make yourself discoverable. You have to meet planners where they are and distribute your content through those channels. You can’t just count on customer referrals!
With a powerful, interactive lead form, distributable across any marketing channel, Social Tables makes it easy to build your direct bookings business on your website and gain increased exposure in our venue marketplace. Not only will you show up for 100,000+ registered planners consistently looking for venues, but you’ll also be able to customize your listing so you’re putting your best foot forward for all of them.
Delight your guests
4. Give customers an innovative experience.
The modern hotel industry is about much more than just providing accommodations and room service. You need to provide an overall innovative experience to your guests by identifying their needs and expectations. The young travelers who usually spend less time inside the hotel can be attracted by other activities. Live concerts, poolside fun, fitness classes, spas, and special culinary experiences are all among the list.
5. Keep your guests safe.
A thorough understanding of safety rules and the ability to stay calm in an emergency situation are both crucial. Keeping your guests safe and secure should always be your biggest concern.
Make sure all sprinklers and smoke detectors are in working condition, hygiene and cleanliness are maintained in the entire hotel — especially in the kitchen — swimming pools are cleaned regularly, room service is up to date, and guests complaints are top priorities.
Stay on your A-game
6. Communicate, communicate, communicate.
Communication is the most crucial skill for a hotel team. A hotel manager should train their employees to communicate to reduce errors and miscommunication.
Good communication means that you’re listening to your guests, understanding their problems and valuing their feedback. Great communication from every team member can easily impress a guest and turn them into a loyal customer.
7. Give managers flexibility.
Customers can have completely different expectations of a hotel. By giving your hotel managers the authority to make decisions under critical situations, you empower them to accommodate your guests in a timely manner. This decision-making power gives them an opportunity to turn an unlikely situation around and earn a good reputation for the hotel, along with customer loyalty and satisfaction.
8. Be observant.
To provide the best experience to your guest, be highly vigilant to every minor detail of the hotel. It ranges from greeting your guests with a smile on your face to putting fresh flowers in the vase of the hotel lobby, providing impeccable customer service, serving fantastic food, keeping properly folded napkins, maintaining an efficient checkout, and so much more.
The hotel industry can be rough and tumble, but not if you have the right formula for success. Make sure your property and team have these eight traits and business will build.
These factors will lead to success, but your real ticket to making it big is landing those group sales. That’s why we put together the free eBook below!