There are 5 Items for you in this email, including a Free Lead Generation e-Book (see #4) - and it'll take you approximately 83 seconds to read the whole thing. I know you have 83 seconds no matter how busy you are! 1) This week - 7 Steps to Exhibition Success
For my guest, Stephan Murtagh - also known as The Exhibition Guy - Exhibitions & Exhibiting is his passion! Being a small part of an Organizers, Exhibitors, or Contractors success is what drives him every day...28 Years later and he's as passionate today as he was right at the beginning.
Stephan is here to share with you The 7 Steps to Exhibition Success! He goes into great depth on each step, and you will hear him sharing...
3 steps that happen Before the show
3 steps that happen During the Show
1 step that happens After the Show
Don't miss this! Listen now! Episode #166 - 7 Steps to Success
2) Coming up Next! - don't miss any of these episodes! Make sure you're subscribed!
8/25 - Perfect Pairings 5 - Branding with Food & Wine - SNEAK PEEK just for email subscribers! Click to listen now before everyone else
8/29 - Interview with Josh Hotsenpiller, CEO of Juno
3) Jim's Pro Trade Show Tip #152 - Check your Costs
It's one thing to have a budget prepared before the show (you do have a budget, right?)
However, make sure you total up your ACTUAL costs after the event.
Want to make sure you are putting together accurate budgets and plans for future shows, and can only do that with good data.
4) FREE TOOL - Trade Show Lead Generation e-Book
Generating a return on investment for trade show marketing can be hard work without a strategy. In this guide, you will find learn the foundations for effective trade show lead generation. From past guest, Lee Ali and his company ExpoStars
Check out the Lead Gen e-Book here
About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!