Ok, folks...I'm going to be a 'Myth Buster' with today's Quick Tip.....
Myth: I can succeed w/ Facebook ads with a $5/day budget to get started!!!
Myth Busted: When you are just getting started, you need to be able to
show up w/ an Appropriate Budget so that you can #GetResults!!!
So, here's today's Quick Tip...
#5 Use an Appropriate Ad Budget
Spend too little on your Facebook ads budget and risk missing out on conversions...Spend too much, and your monthly marketing budget will vanish into thin air.
In simple terms, the Facebook advertising platform is a 'Live-Bidding AUCTION Platform'.....Just like any 'regular auction', the person w/ the "best"* bid, will 'win' the auction
Why this is IMPORTANT INFORMATION....b/c IF your 'bid', aka, your Ad Budget is too low, your ads won't get served to the 'right' people & you simply won't get the results you may want
There are also times when having too high of a budget, i.e. when your target audience is small, works against you...A budget that's too large will cause Facebook ad frequency issues, particularly if your target audience is small. Once everyone in your target audience has been served your ad multiple times, your campaign will lose effectiveness.
*There are many other factors that the FB algorithm uses to determine an ad's success....ad budget, though, is something that you are able to control.
P.S. Message meto set up a Complimentary 30 Min Marketing Strategy Session
Louie Bischoff - Owner
Louie lives in the Phoenix, AZ area. She has had the opportunity for work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on-and-off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teen-age sons.