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Tips to Strengthen Your Small Business' Social Media Visibility

Updated: Sep 22, 2021

Imagine just spending as little as 6 hours per week to increase your business's traffic, recognition, and revenue. That's what social media can do for you! However, that's not all. Nowadays, at least 90 percent of businesses claim social media has given their brand immense exposure with little to no cost.

Just like adept PPC management, you also need to manage your social media campaigns accordingly if you want to amplify your visibility and enjoy all the peerless benefits only social media can offer. Drive traffic, engage with your audience, and boost visibility dramatically by keeping the following helpful tips in mind:

Tip #01: Pick the right social media networks

How do you pick the right social media channels to have a presence in? Undoubtedly, this is one of the critical questions you need to answer before starting any social media campaigns. Many experts recommend having a presence in at least four of the most popular social media platforms available.

Facebook: Hands down, this is the largest among all the social media platforms, with over 2 billion active monthly users. The site is considered ideal if you want to build relationships and generate leads.

Instagram: This social media platform is owned by Facebook and is considered one of the most popular. The site has grown exponentially, from 1 million users in December 2010 to over a billion in 2020. It is an excellent option if you are targeting people who love crisp and powerful visuals.

Twitter: This social media platform is perfect if your audience is under 50 and love time-sensitive data like announcements, breaking news, and trending topics.

Pinterest: This top-rated photo-sharing site is an excellent platform if you want to drive sales since many consumers use the site to plan their purchases.

Tip #02: Make keyword research a priority

You won't reach your target audience using your social media channels if your keywords are too general. For instance, let's say you are marketing your law firm. You will have a higher chance of reaching your target audience if you use specific keywords to highlight your expertise (i.e., immigration lawyer).

If you have a vast target audience, doing keyword research will give you insights into what your target audience is searching for. You also can use a keyword research tool to know search volume data, keyword ideas, and competition scores.

Tip #03: Appeal to people's emotions

People nowadays are more likely to share content that has impacted them emotionally. If you want people to share your content willingly, your posts should appeal to their emotions. Portraying positive emotions that tie with your brand and resonates with your audience is considered ideal.

Tip #04: Engage with your followers

Social media is primarily about building relationships with your target audience. One characteristic that makes it unique is that it allows you to connect with your audience in a compelling way. It is crucial to remember that while the number of followers is essential, building meaningful relationships with those followers is just as important.

You can boost engagement by asking open-ended questions that will invite them to comment or answer. This technique will not only increase engagement significantly it will also make your brand and business more relatable. This technique can also help gain beneficial insights into what your audience thinks about your brand and business.

Also, when customers leave comments or reviews about your products, service, brand, or business, make sure you get back to them as soon as possible. This will indicate you are listening to your audience and show them you value what they have to say.

Tip #05: Maintain a constant presence

You need to remember one essential point when it comes to social media: it is not a one and done deal. Creating a powerful social media presence will require time and patience. Fortunately, using the right automation tools can help dramatically shorten the time you spend on each platform.

However, you still need to spend at least 20 minutes a day sharing posts, monitoring your channels, and responding to questions and comments. When it comes to the posting frequency, the right number will depend on the social media platform you are using.

For instance, the ideal posting frequency on Facebook and LinkedIn is only once a day. It is also recommended to limit posts to at least five times weekly. Since Twitter changes so quickly, the more tweets you have, the better. When it comes to Pinterest, at least ten pins a day seems to be the ideal number.


When it comes to generating traffic, improving brand loyalty, engaging with the target audience, and increasing revenue, social media is in a league of its own. Used accordingly, it can help take your business to the next level.

About the Author

Gabby Klesser is the Outreach Manager for LA Website Design, a digital marketing agency that has assembled a team of expert web designers and digital marketing strategists. She often writes about web design, UX, social media, technology, marketing, and starting a non-profit.

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