Jim Cermak
Tips & Trends #1 – quick episodes with the tips you need and the trends to watch!
How do we get more people to Show Up at our Webinars and Virtual Events? I give 2 powerful tips to reduce your No-Shows! Plus I talk about GBAC – what it is and why it’s important for returning to Live Events!
Tip 1 – Send a physical program to registered Virtual Event attendees!
Don’t simply send email reminders for your virtual events – these get lost in the millions of emails we get daily!
When people are registering, ask for their physical address (remember – it might be their home address)
Then send them a physical agenda or event program in the mail!
This will help them remember your event, and make you stand out in the sea of virtual events happening!
Tip 2 – Offer multiple times for your Virtual Events!
If people can’t make the time you are having the event, there is a 100% chance they won’t show up!
So unless it’s a multi-day event, offer the event multiple times
ALSO – offer replays of your event
These ideas give you a greater chance of getting more attendees!
TREND – Health and Safety – GBAC
You may have seen the letters GBAC pertaining to a facility.
GBAC is the Global Biorisk Advisory Council
GBAC is a network of scientists, experts, and specialists who offer consulting, training, education, and auditing for environments that require a higher level of cleaning and disinfection
GBAC is working with facilities to certify them (GBAC Star Certification) so Live Events can come back quicker!
HAVE A TIP OR TREND YOU’D LIKE TO SEE FEATURED ON THE PODCAST?
Send an email to jim@tradeshowu.biz
About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!
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