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Tips & Trends #1 – Getting People to Show Up at Virtual Events + GBAC

Jim Cermak

Tips & Trends #1 – quick episodes with the tips you need and the trends to watch!

How do we get more people to Show Up at our Webinars and Virtual Events? I give 2 powerful tips to reduce your No-Shows! Plus I talk about GBAC – what it is and why it’s important for returning to Live Events!

Tip 1 – Send a physical program to registered Virtual Event attendees!

  • Don’t simply send email reminders for your virtual events – these get lost in the millions of emails we get daily!

  • When people are registering, ask for their physical address (remember – it might be their home address)

  • Then send them a physical agenda or event program in the mail!

  • This will help them remember your event, and make you stand out in the sea of virtual events happening!

Tip 2 – Offer multiple times for your Virtual Events!

  • If people can’t make the time you are having the event, there is a 100% chance they won’t show up!

  • So unless it’s a multi-day event, offer the event multiple times

  • ALSO – offer replays of your event

  • These ideas give you a greater chance of getting more attendees!

TREND – Health and Safety – GBAC

  • You may have seen the letters GBAC pertaining to a facility.

  • GBAC is the Global Biorisk Advisory Council

  • GBAC is a network of scientists, experts, and specialists who offer consulting, training, education, and auditing for environments that require a higher level of cleaning and disinfection

  • GBAC is working with facilities to certify them (GBAC Star Certification) so Live Events can come back quicker!


  • Send an email to

About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!


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