There's 5 Items for you in this email, including a powerful New book from one of my favorite guests ever (see #4) - and it'll take you approximately 87 seconds to read the whole thing. Please Read and Click away on the many links! 1) This week - Brand Storytelling!
You know the importance of branding, and the power of storytelling. But when you put them together, it is a powerful tool for your company and your events! Rachel Polin is a Strategic Brand, Experiential and Event Consultant who gives fantastic examples of how some large brands have used Brand Storytelling in unique ways. Listen and learn how you can put this to use in your company! Listen now! Episode #172 - Brand Storytelling to Uplevel Your Events
2) Did you hear the first PRO Tips episodes??
The first two Trade Show PRO Tips episodes dropped last week!
Each episode was less than 5 minutes, and had me diving deep on a tip that will make a difference in your next show, your mindset, your efficiency, your ROI and/or your Life!
Go beyond the Basics with PRO Tips!!
170 - PRO Tip 1 - Fill Your Calendar BEFORE the Show
171 - PRO Tip 2 - Get Your Team Excited
3) Jim's Pro Trade Show Tip #155 - Get out of the Way!
Once you are engaged in a conversation with someone, try to move to a location in your booth that is out of the way.
This is true especially if you have a smaller booth.
If there are too many people blocking the front or entrance to your exhibit, it may put some people off who want to talk. They may think they'll come back later, but that time may never come!
4) New Book on Public Speaking from recent guest - Bridgett McGowen
Real Talk by Bridgett McGowen provides no-nonsense, practical, ready-to-use advice and strategies that are based on the work of an award-winning international professional speaker who has more than 20 years of success on the mic.
Check Out Real Talk edition 2 book here!
About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!