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Want the Secret Weapon to Return to Revenue?


There are 6 Items for you in this email, including a really useful Free Tool (see #5) - and it'll take you approximately 100 seconds to read the whole thing...and your ROI is worth it! 1) This week - Returning to Revenue!

After 2-1/2 years of no revenue and uncertainty as the industry slogged through the pandemic, show organizers and exhibitors are ready and looking for their Return to Revenue! Pleased to have on the podcast Joe Colangelo, Co-Founder, and CEO of Bear Analytics, a technology company that powers event success. We discuss how to improve ROI and gain revenue from the data which is already being collected! This is Powerful! Listen now! Episode #164 Return to Revenue!

2) Have you heard our 5-minute episodes about Events, Food & Wine?

---- We launched our brand new 5-minute Podcast Series called Perfect Pairings - Events, Food & Wine! featuring my good friend, food, and wine entertainment expert Michael Green!


==> Ep 160 - Perfect Pairings 1 - Reeling Them In!

==> Ep 161 - Perfect Pairings 2 - The Great Escape!

==> Ep 163 - Perfect Pairings 3 - Making it Fresh!


And this Thursday, check out Ep 164 - Perfect Pairings 4 - Booth Talent!

3) Coming up Next! - don't miss any of these episodes! Make sure you're subscribed!

  • 8/18 - Perfect Pairings 4 - Booth Talent

  • 8/22 - Interview with Stephan Murtagh - The Exhibition Guy!

  • 8/25 - Perfect Pairings 5 - Branding with Food & Wine

  • 8/29 - Interview with Josh Hotsenpiller, CEO of Juno

4) Jim's Pro Trade Show Tip #152 - Don't forget about the Sessions!

  • Many trade shows and conferences offer Sessions - workshops, seminars, keynotes, and more. These sessions can often bring the greatest value for attendees!

  • Unfortunately, most exhibitors skip all the sessions because they are focused on working on their exhibit.

  • As an Exhibitor -- Be sure to review all the available sessions before the event and make a commitment to attend those sessions which can bring value to you and your business.

5) FREE TOOL - Trade Show Finder

  • Trying to find a new show to exhibit or attend? Possibly in a new industry? Or want to see which shows you might be missing?

  • Check out this Trade Show Calendar which is easily Searchable by Industry, Location, Date, or Size!

  • From past guest, Magician Scott Tokar and his company CorporateFX

  • Check out the CALENDAR here!

6) Did you miss these episodes? Don't worry! Click below to listen!

- Ep 162 - Combat Stress & Fatigue at Trade Shows - Ep 159 - Why Data Standards for Digital Events? - Ep 158 - Building an Event Website that Converts Ticket Sales



About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!


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