What's Your Competition Doing?
Updated: Feb 14
Research Your Competition
One of the things that I have always found useful is to research my competition in the marketplace to get a look/feel regarding what they are doing.
Here are some quick and easy tips relating to ‘Researching Your Competition’: (Note: do these actions on 2-3 other businesses, not just 1)
What Content Seems to Work for Them? Look & see WHAT TYPE of content other businesses are posting & what gets the audience’s attention/engagement.
See What hashtags(#) They Are Using Look at what hashtags seem to be frequently used by other businesses in your niche/industry & leverage these #hashtags too.
See What Trends They Participate In Check out what trends other businesses are participating in & look at the engagement results too.
It’s a responsible ‘business action’ to research what others are doing so that you are not ‘left behind’ and so that you can get a strong idea of how to change your business strategy/direction to possibly differentiate yourself from others.
With that being, said, SCHEDULE a TIME to WORK w/ me during a FREE CONSULTATION Session - I GUARANTEE you that at the end of our time together, you will have 3 things that you can begin IMPLEMENTING IMMEDIATELY & seeing results!
Related: How to Create the Right Competitive Analysis Strategy
Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located worldwide on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.