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What to do when CRISIS occurs at your Event (and it will)

Updated: Feb 27, 2023

by Jim Cermak

Things go wrong at every event. And sometimes things go REALLY wrong, like "How in the world are we going to fix THIS?" kind of wrong. Do you have a plan for this in advance? In this episode, we talk all about WHY you need a plan, and HOW to do it! So no matter if you are a show planner or an exhibitor, this is a must-listen! 1) This week - Why Your Event needs a Crisis Communications Plan

Our guest for this episode is Tessa Drayton. She is the Director of Communications at TND Communications and past Chair of the ISRM Trinidad Chapter. She is an experienced Communications Specialist who is also trained and certified in Corporate Risk and Crisis Management. Ms. Drayton’s goal is to help customers solve their why and be better communicators.

We Discuss:

  • What Promoters are missing in handling a crisis

  • What types of crisis can occur at events

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2) New Podcast from 2-Time Guest! As exhibitors and event professionals, we need to feel our best to perform our best! And that means eating right for Your Life. That's why I'm excited to introduce you to the Your Life Nutrition podcast hosted by Registered Dietitian Nutritionist, and 2-Time Guest on Trade Show U, Brittany Liberatore RDN! Brittany shares easy-to-follow and common-sense advice backed by science for Your Life! You will love her approach where there is "no such thing as bad food!" Check it out on Apple HERE!

3) Jim's Pro Trade Show Tip #178 - Survey Attendees right after they leave your Booth

The best feedback is immediate feedback! To get this, have someone from your team stand somewhere outside your booth, and then have them stop and survey attendees right after leaving your booth. Create questions ahead of time to get you the info you need.

Need ideas? Contact me at for help putting together your survey!

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