Fashion experts constantly analyze and predict future trends based on luxury brands and runway shows. But, believe it or not, these trends are also relevant to wholesale clothing.
The wholesale hoodie is a product staple for many small businesses. Although it’s usually a product that sells itself, anticipating trends can help you prepare your inventory and boost sales in the long run.
Here are some of the most anticipated design trends you can adopt for your wholesale hoodie products this year.
Bright neon colors
Designers and shoppers alike are adding loud pops of color to their spring and summer wardrobes. Menswear, in particular, is leaning into bright neon and technicolor prints.
Shoppers want to stand out in a crowd and are looking for hoodies in unique colors. Take advantage of this trend by including neons in your brand’s upcoming collection.
For example, the Bella + Canvas sponge fleece pullover has a vast selection of lively neon colors, such as “Poppy” and “Strobe,” to add to your spring/summer hoodie release.
You can also incorporate neons into your designs. A bright, eye-catching graphic hoodie is always a wardrobe staple.
Comfort is king
Looser-fitting outerwear has been gaining in popularity and will become more mainstream in the upcoming year.
Look for wholesale hoodie designs that lean into looser, oversized fits. Oversized hoodies are comfortable, cozy, and versatile. They’re so popular because they can be worn around the house on a lazy afternoon or dressed with a layered leather jacket.
Unisex wholesale hoodies are an easy way to hop on the oversized trend because the sizing usually runs bigger, appealing to shoppers of all gender identities.
Also, keep an eye out for drop-sleeve cuts and oversized kangaroo pockets. These minor tweaks in design create a looser, comfier silhouette.
Athleisure is still going strong
The athleisure fashion trend gained traction in the early 2010s. However, it took over the world in 2020 and is not fading away soon.
Athleisure is clothing that is comfortable and fashionable at the same time. Think yoga pants and pullovers you can wear while exercising or dining out.
Luckily, hoodies are the perfect athleisure wardrobe staple. Athleisure hoodies are all about the cut, material, and color.
Look for wholesale hoodies with modern, clean cuts. Cropped hems, drop-shoulders, and looser fits are popular for athleisure hoodies.
Also, super soft material is a must. Fleece is a popular hoodie material because it's warm, cozy, and luxurious. Poly fleece and poly-cotton blends are great options for a perfectly worn-in feel.
Sustainability matters
According to Business Wire, sustainability is essential to 60% of consumers when shopping for a new product. So incorporating sustainability and greener practices into your brand is not only positive for the environment. It’s a meaningful way to stay relevant with your customers.
Consider sourcing wholesale pullover hoodies produced with less impact on the environment. For example, organic cotton and less harmful dyes are great selling points for an eco-friendly hoodie line.
In addition, search for wholesalers who have ethical and sustainable business practices. Getting wholesale hoodies from a supplier that actively reduces water and material waste and pays fair wages makes your customers feel better about buying your clothes.
Incorporating sustainability into your hoodie designs is guaranteed to elevate your brand.
Less is more
Minimalism has seen a rise in fashion thanks to the sustainability movement. As a result, plenty of shoppers are looking for refined, simple outerwear to add to their wardrobes.
Plain hoodies in neutral colors like heather gray, and tan are trendy items to add to your brand’s lineup. Also, stock up on wholesale hoodies with simple seams and minimalist silhouettes.
Minimalist logo design is also having a moment. Hoodie fans are looking for stripped-back, modern designs on their outerwear. For example, consider a small embroidered logo on the front of a hoodie or a geometric, abstract design printed on the back of a sponge fleece pullover.
Quality over price
Studies show that shoppers usually think if an item costs more, it is of higher quality. That means that most people value quality over price. This factoid is excellent news for your brand!
The cheapest wholesale hoodie option is only sometimes the best choice. Don’t sacrifice quality to save a few dollars. It will cost your business in the long run.
Look for wholesale hoodies made from high-quality materials, like combed ringspun cotton and super-soft fleece. If you want an eco-friendly approach, look for a polyblend fabric with organic cotton. These materials cost manufacturers more to produce, but it’s worth the slight bump in your expenses.
Customers will come back to your brand again and again if you provide them with a top-quality, comfy, and durable hoodie. It may cost a little more upfront, but the value it will add to your brand is priceless.
Ride the Y2K retro wave
Like it or not, the Y2K aesthetic is having a moment, especially in streetwear. Embrace the gaudy-chic look of the early aughts.
You’ll want to stock up on wholesale hoodies in various cuts, like cropped women’s pullovers and oversized unisex pieces. Early 2000s fashion was all about having fun with color. For example, a retro-inspired design on a neutral-colored hoodie will catch the eye of any fashion-forward shopper.
Also, lean into popular Y2K colors like pastel shades of pink, green, and purple. Hoodie designs emphasizing loud patterns and brand slogans will draw in younger customers looking for a trendy take on the classic staple.
Logomania & graphic design
Luxury fashion labels and streetwear brands are leading the logomania trend, and shoppers are going wild.
Embrace the uniqueness of your brand by printing bold, larger-than-life logos all over your wholesale hoodies. Monochromatic embroidered logos are also profitable if you want a more subtle look.
Bold, colorful graphic design is still a hot trend among hoodie shoppers. So invest in creative artwork to print on the front or back of your hoodie collection.
Choose wholesale hoodies made from fabric that is easy to print on. Poly fleece and poly-cotton are top choices. The fibers of poly blend fabrics are smooth and soft, creating an ideal surface for printing methods such as direct-to-garment (DTG), screenprinting, and sublimation.
Stock up on wholesale hoodies
As a small business owner, staying ahead of the curve is always a good idea. So stock up on your wholesale hoodie inventory now rather than later. You won’t regret it.
Bulking up your hoodie product lines in anticipation of the holiday shopping season and new year trends will ensure your brand’s profitability. So put in the work ahead, then sit back and relax as other brands scrambling to keep up with these wholesale hoodie trends.