Search Engine Optimization (SEO) is an essential strategy that every online business should strive to have. This is because websites that rank higher on SEO are likely to attract more traffic than those that don’t rank higher. Whether you’re a small or big business, with the right SEO strategies, your business can beat the competition and rank higher in the search engines.
Ranking high helps increase your online business presence, which creates more awareness about your brand and the products or services you’re selling. This means that when customers need your products, they can easily find you just by looking up your business on search engines.
However, ranking high isn’t enough. You also need to monitor your SEO ranking to see how your business is performing. It'll help you know what is working and what isn’t working for your business.
In this article, you’ll learn the most important reasons why you should keep track of your SEO ranking. After this, you’ll understand why you need to keep track of your SEO ranking. It would also be helpful to use the right search engine position tracker tools to reap these benefits. Now read on!
It Helps Identify Strategies That Work
Most web business owners make a big mistake by thinking that they’ll increase their presence just by getting many backlinks or writing lengthy content. They end up spending a lot of resources without considering whether they are working for them or not. Little did they know that a short post can also rank high on the search engines even without backlinks.
One of the best ways to approach your SEO is by understanding what really works for you. You can get an idea from other people’s SEO techniques but be sure to test those techniques to see whether they can work for your site too.
SEO tracking is the best way to test whether your investments in your website are delivering positive results. So, if making some changes to your posts leads to an increase in your SEO rankings, then that’s a positive change, and you should continue implementing those changes. On the other hand, if even after making changes, your rankings remain constant or even decrease, then you shouldn’t waste your resources on them anymore. These two things are what you can find out when you track SEO rankings. You’ll easily determine what works and what doesn’t work for your website.
It Helps To Monitor Your Competitors
Aside from helping you monitor your website performance, tracking SEO ranking also enables you to understand your competitor’s performance in general and find out which contents on their websites made them rank high.
Also, monitoring your competitor will help you discover new keywords that your target consumers may be using. That’ll also help you know which websites are competing with you in terms of traffic.
Such information will help you decide whether you need to change or improve your content to help your website rank higher and keep your business ahead of the competition.
It Can Help Boost Your Revenue
If you’re using the right strategies to track your SEO, you should be in a better position to understand which content on your website generates a higher rate of conversion. Note that while you may be interested in seeing a traffic increase on your site, you won’t benefit that much if you can’t convert that traffic into sales.
When you know which content is helping you convert most of your traffic, you can use that information to create content that converts and generate more sales. You only need to have a better understanding of SEO ranking.
It Helps To Determine CTR Issues
CTR stands for click-through rate. Your business needs a higher rank on Search Engine Result Pages (SERPs) to help you reach your target audience and generate traffic. However, a higher rate of traffic doesn’t always translate to a higher CTR. But having an understanding of where exactly your page rank for specific keywords can help you solve potential CTR problems that might be affecting your traffic.
According to research by Backlinko, the top result on Google has about 31.7% CTR on average. With a good SEO tracking tool, you can find out how your post’s CTR compares to the high-ranking ones on average.
A below-average CTR should prompt you to change the title and meta-description of your post. Make them catchy to attract more users to click on them. Rank tracking, in this case, can help establish what changes need to be made to increase your CTRs.
Takeaway
As you’ve seen, there are numerous benefits of keeping track of your SEO ranking. So, if you want to succeed in SEO, you need to track your website’s content performance and make changes based on the identified weak points. Start tracking your SEO ranking now to increase your online presence and catch up with the competition!