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Your 4-step guide to successful business transformation



For every business, there comes a time when the transformation is inevitable in order to thrive. It's transform or bust at this point. There are plenty of ways to go about this yet the right trajectory depends on factors including current business strategy, financial health, and market opportunities. To help you navigate the complexities of a business transformation, here's your 4-step guide.


1. Get a clear picture of current operations


Strategies, tools, disciplines, partners – oftentimes they're the product of time. Decisions were made on the go and consequently, things have been done for years simply because they've once been implemented. No questions asked. Yet it's these procedures that ultimately prevent streamlined business processes. Identifying slow and ineffective operational matters is the first step in achieving successful business transformation. In doing so, you create awareness of how things have been done over the past few years and consequently identify bottlenecks that need to be resolved during future transformative steps.


2. Align stakeholders


Any business has to deal with multifold stakeholders that hold different interests. In order to make a business transformation or change, of course, successful, they need to get on board. Matters including investment allocations, risk management or change scenarios need to be considered and ideally visualized to create carrying capacity for the transformation. Plan talks with stakeholders, get their wishes and demands on paper, and see whether they can be aligned with your future plans.


3. Visualize the ideal enterprise architecture


Whether your business transformation is limited to one unit or an entire multinational, organization and visual representation of operations is key. When operational lines are connected and visualized, structure occurs and decisions can be made based on facts, not just gut feeling. However, enterprise architecture is a rather complex and time-consuming matter. Fortunately, with the proper enterprise architecture software, this process can be done to fit the structure of your entire business. Providers including Bizzdesign.com offer quality enterprise architecture software trusted by large companies worldwide to visualize business structures and facilitate transformation.


4. Execute with confidence


The success of your business transformation depends on the manner in which you bring about change. Create a road map, set deadlines, and keep communicating your transformation strategies to keep everyone on board. You may run into some complications, yet you're always able to turn back to your models and visualizations to tackle them accordingly.


Moving a cargo ship


Changing the course for large entities requires adequate planning, time, patience, and effort. It's not every day that you start an undertaking spanning the course of multiple months–if not years. The key to successful business transformation is thus to plan ahead, keep risks manageable and get enough insight into current procedures and future optimizations.


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Barb Ferrigno, Concept Marketing Group

We are passionate about our marketing. We've seen it all in our 46 years - companies come and go but the businesses that are consistent, steady, and have a goal are the companies that succeed. We work with you to keep you on track, change with new technologies and business strategies, and, most importantly, help you to succeed. It's not always easy, and it's a lot of hard work but the rewards are well worth the effort. 

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