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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Fitness Marketing Top 6 Strategies to Market Your Fitness Gym
During the COVID-19 pandemic, the fitness industry was dealt with quite a heavy blow that nearly halved its total pre-pandemic market...
Barb Ferrigno
Jul 26, 20224 min read
A Guide to Organizing your Business Calendar
A business without a plan is sure to fail. To make the most of your time and become more productive, you need a calendar - but not just...
Barb Ferrigno
Jul 21, 20223 min read
How You Can Turn Your Website Into a Web Experience
By Landon Ray Today, people expect more than ever from you and your business. As we've all gotten used to using online services for more...
Barb Ferrigno
Jul 17, 20223 min read
Website Visitors Trust Concise and Well-Written Content, But Can They Trust Yours?
By Scott Baradell You're working busily on copy for your company's website, fully aware of how important it is, but for some reason, the...
Barb Ferrigno
Jul 17, 20223 min read
How to Use LinkedIn to Drive Potential Customers to your Website
By Melanie Goodman Stats reveal that digital marketing needs LinkedIn. It contributes 46 percent of the social traffic to all corporate...
Barb Ferrigno
Jul 17, 20223 min read
How to Use LinkedIn to Drive Potential Customers to your Website
Stats reveal that digital marketing needs LinkedIn. It contributes 46 percent of the social traffic to all corporate websites and 50...
Barb Ferrigno
Jul 17, 20223 min read
Why Employee Retention Is More Important Than Ever Before in the Technology Industry
By Steve Taplin According to a Microsoft survey of 30,000 workers globally, 41% of workers are considering quitting or changing their...
Barb Ferrigno
Jul 16, 20223 min read
3 Ways Technology Helps You Make Money With Direct Mail Marketing
By James Jorner The average person is exposed to an estimated 6,000 to 10,000 advertisements per day. So it's not surprising that we are...
Barb Ferrigno
Jul 16, 20224 min read
Generation Z and Core Values: How to Effectively Lead the Next Generation
by Chris Dyer Members of Gen Z are people in their early to mid-20s. And now that more are entering the workforce, it’s time to think...
Barb Ferrigno
Jul 14, 20224 min read
Forecasting the Unforecastable: Less Data, More Knowledge
By: Peter Bell How do you forecast anything after a year like 2020? Traditional forecasting and planning – using prior years’ data to...
Barb Ferrigno
Jul 11, 20223 min read
7 Ways to Position Yourself So People See You As An Expert
By Brian Greenberg Developing a reputation as an expert in your line of work is a surefire way to bring in more business. But how do you...
Barb Ferrigno
Jul 5, 20224 min read
7 Steps to a Perfectly Written Business Plan
By John Rampton Every business needs to have a written business plan. Whether it's to provide direction or attract investors, a business...
Barb Ferrigno
Jul 4, 20224 min read
Improve Employee Performance With Proper Eye Care Benefits
Image Source As remote working and flexible work arrangements become the norm in today’s society, more and more employees face a problem...
Barb Ferrigno
Jul 4, 20223 min read
How To Use Funnel Charts To Analyze Data
Funnel charts are a great way to analyze data quickly and interpret your results. Funnel charts show how much of a particular quantity is...
Barb Ferrigno
Jun 29, 20223 min read
How to Get Started With Business Process Management
Image via Pexels Business process management is a catchall phrase for tools and software that helps you save time, automate tasks, and...
Barb Ferrigno
Jun 29, 20223 min read
Searching The Best E-Commerce Sites For Your Business
Having a solid E-Commerce site for your business is of critical importance as more people do their shopping online rather than in...
Barb Ferrigno
Jun 27, 20226 min read
How to Start A Digital Entrepreneurship Business
Perhaps you are working as an employee for a company and wish to start your own business. Or maybe you already decided to strike it out...
Barb Ferrigno
Jun 26, 20227 min read
The Do's And Don'ts Of Infographic Design
In today's world, data is king. And one of the best ways to present data is through infographics. Infographics are a visual...
Barb Ferrigno
Jun 23, 20223 min read
Leveraging Data for a Better Retail Experience
“Infographic created by Fiserv”
Barb Ferrigno
Jun 23, 20221 min read
How to Leverage a Boundaryless Organization
The idea of a boundaryless organization was coined in 1990 by Jack Welch, the then chair of General Electric, who was determined to break...
Barb Ferrigno
Jun 22, 20225 min read
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