I'm going to be bold, and start out by saying that TikTok IS redefining the term 'authenticity'.
I have been working in marketing since I finished MBA school in 2002.
I worked in traditional marketing for Ping Golf & Carhartt Workwear clothing & even had the opportunity to work directly for Facebook, Inc (Meta, Inc ) for almost 3 yrs as an Advertising Account Manager.
Since 2015, I have been specializing in business strategy & digital marketing (i.e. content strategy; social media posts; conversational marketing management; paid ads on FB/IG....etc).
I have always talked to my clients about being 'authentic'.
I fully embraced the word, feeling, and belief of 'showing up authentically'...until I downloaded the TikTok app and began consuming TikTok content.
For me, in MY user experience (I only share my own experiences - I know that the algorithms show different content to different people), I have found TikTok to be a wonderful experience w/a lot of diversity, vulnerability, honesty, and support.
I use TikTok as an individual, as a marketer, as a business owner & as a successfully paid advertiser for my clients - I think that the TikTok platform truly is redefining the industry because there's an emphasis on authenticity!
Authenticity is Key for Marketing on TikTok
Because of this 'Redefined Authenticity', TikTok users trust sponsored videos on TikTok more than on other platforms - For you, as a business person, that is an important piece of information to understand.
A recent Nielsen study found that people find advertising on TikTok to be more fun, real, honest, trustworthy, and authentic.
The study also discovered that 60% of users feel a sense of community on TikTok & that TikTok users perceive the platform to be ad-friendly and are more likely to share information about products and brands with other users.
54% of people find brands on TikTok credible; 53% trust the quality of the brands being advertised.
8/10 found advertising on TikTok to be unique compared to other platforms
71% of TikTok users did not mind ads
63% were open to brands and hearing about new products on TikTok.
Authentic content leaves 73% of users feeling positive and emotionally uplifted afterward.
Try Something New The aspect of 'redefining authenticity' and the ‘creative authenticity’ that underpins content on TikTok transfers to consumers' perceptions of advertising & then generate more brand trust, On TikTok, authenticity comes before aesthetics — so don’t be afraid to try something new, have fun and let your personality shine!
FREE WEBINAR: 5 Quick Steps to Increase Sales Using Video. Wednesday, May 18, 2022. 11:00a PT Learn About: TikTok Videos & Instagram Reels. Content Creation. Posting to Social Media ++
Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity for work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.