If you’re holding some type of event, be it for your business or for personal reasons, one of the best ways you can promote your event is to use social media. However, if you don’t understand the marketing strategy behind this advertising form, you might not be able to get the traction that you want, which could leave your event being less than successful.
So to show you how you can quickly and easily get the word out about your event, here are three tips for using social media to promote an event.
Create Video Content
One of the best pieces of content that will help to promote your event is a video. According to Katrina Padron, a contributor to Social Media Today, creating a video is a great way to capture your audience’s attention and quickly show them what your event is about. With the right video, you can convince even the least informed viewers to consider coming to your event.
If the event you’re putting on is an annual one, you should consider putting together a video that shows what your past events were like. Not only will this show your viewers what your event is about, but it will also be something that they can easily share on their own social profiles to do some of your advertising for you.
Make Social Sharing Easy
As was mentioned above, whatever marketing pieces you make to advertise for your event should be easy for people to share online. By doing this, you’ll be able to extend the reach of your marketing assets and get even more eyes on your materials.
To show you how to best do this, Kimberly Reynolds, a contributor to Social Media Examiner, recommends that you include social sharing buttons on all marketing pieces you make for your event. Then, when someone sees your marketing material and gets excited about it, they can quickly and easily share this content asset with their own followers.
Know How To Leverage Each Social Media Platform
When promoting an event using social media, you’ve got to understand which social platform is going to be most effective using various types of marketing materials.
According to online marketing guru Neil Patel, you should create specific event pages on Facebook and LinkedIn where you can connect individually with the target market that you’re wanting to come to your event. As for platforms like Snapchat and Instagram, you should focus more on creating viral content that will garner a lot of attention and be shared around a lot of social circles.
If you’re wanting to use social media to promote an event you’re holding, consider using the tips mentioned above to help you do this effectively.