5 LinkedIn Marketing Tools to Boost your Social Selling
Updated: Nov 9, 2020
Want to generate more leads and sales via LinkedIn?
LinkedIn can be an incredible social selling tool – particularly as a B2B business - but in order to make the most of these possibilities, you’ll need to leverage tools to help, from helping you manage your LinkedIn profile or Page more effectively to tools that help you find and generate quality leads in less time.
In this blog post, I’m going to share 5 top LinkedIn marketing tools to help boost your social selling.
Table of Contents
The LinkedIn Sales Navigator
1. The LinkedIn Sales Navigator
If you’re in B2B, one of the best tools for lead generation is LinkedIn’s own Sales Navigator.
It essentially allows you to turn LinkedIn into your very own leads and prospects directory – you just need to leverage its features to find the right leads to target.
To start with, one of its top features is the advanced lead and company search; this basically allows you to create complex lead searches based on pretty much any factors you can think of: location (even postal code), industry, company name, title at company, years in current position and so much more.
Plus, the tool can even provide its own lead recommendations, customized specifically for you, based on your particular needs and target audience.
The LinkedIn Sales Navigator also integrates with CRM tools so that you can easily save and access your generated leads at any time you want.
Another important tool that you need in order to be more effective and generate better results in less time, is a social media management tool.
One of the best options that has management features for both LinkedIn profiles and Company Pages is Agorapulse.
To start with, you can use it to monitor and respond to all of your messages and comments via the Social Inbox; plus, you can save even more time by setting up the Inbox Assistant with automation rules so that your LinkedIn messages are automatically organized and by setting up “saved replies” – meaning, you can save as many “replies” as you need and then easily respond to comments from leads and followers with a few clicks.
One really useful feature for lead generation is that you can automatically mention other LinkedIn users in your comments, which increases the chances they see your messages and actually respond to them.
Plus, it’s also worth mentioning that you can add multiple collaborators to your account and you have access to detailed analytics and downloadable reports. And, of course, you can plan your social media calendar in-app and publish and schedule directly (and even add UTM parameters to any links you share so that you can track conversions from LinkedIn traffic).
Zapier is an ingenious tool that basically allows you to connect your apps and automate workflows. It works with numerous tools and apps – over 1,000 – and allows you to set up countless types of automation.
For LinkedIn, there currently are 100 apps that you can connect to your account. To give you an idea of the types of tools and apps you can connect, the list includes all major social networks, WordPress, popular CRM tools, Gmail and other Google products like Google Sheets, popular task management apps and much, much more.
For each app, there are normally several possible automations to set up (for some, more than others); and even better, you can even set up your own automations by deciding on a trigger and an action to connect:
As I mentioned before, there are a plethora of possibilities; spend some time researching the tools you already use that you can connect with Zapier’s help and then set up useful automations. It might take you a few hours initially, but it will save you a lot more time in the long run.
Dux-Soup is a powerful lead generation tool built specifically for LinkedIn. Not only does it help you generate more leads, but it’s also a great time-saver as it can perform a lot of the lead generation leg work for you.
There are several ways that you can leverage Dux-Soup for social selling; to start with, you can automate your prospecting by having the tool automatically view your prospect’s profiles and follow their activity, as well as endorse their skills and send them personalized messages, at scale.
Plus, you can download your leads’ and prospects’ profile details so that you can upload them to your CRM tool. Even better, you can turn Dux-Soup into a lead management tool: leave notes and tags directly on your leads’ profiles (even if you’re not connected with them), search through your tagged profiles for the users you’re interested in and automatically tag LinkedIn users.
So, you’ve found some quality leads that you want to reach out to. What next? How do you get their correct contact information? There are numerous email finders out there, but one of the best ones for LinkedIn is Lusha.
Lusha has a Chrome extension that will automatically work whenever you’re on LinkedIn and viewing someone’s profile; you’ll see a small animation at the top right-hand corner of your screen. If it also has a number on it, that means the tool was able to find some contact details; simply click on it to see what it could find.
The tool can usually find telephone numbers, email accounts – both personal and business emails – and all you have to do is click on “show” next to the contact information you need. This will cost you one credit (you get a few free credits every month), but only when you click on “show”.
LinkedIn offers immense social selling possibilities, particularly from a B2B point of view. It’s not only great for finding leads, but also for reaching out to them and building a strong relationship with leads that can lead to more sales and customers for your business. Leverage the tools in this list to not only help you save time, but also to help boost your results.