There are many tools available to marketers and businesses who want to increase their online presence, customer reach and brand recognition. The question always comes up which is the best tool to use for the best results?
Article marketing used to be hailed as the most effective way to make money online. However, with the popularity of videos, and with spammers gaming the article marketing system to get links to manipulate search engine rankings and webinar marketing seeing immense growth over the last few years, many are beginning to question if article marketing still has a place.
What is Article Marketing?
Article marketing is content which has been written and then posted on article directories. These articles are typically on topics related to the marketer’s niche or industry. Articles written for marketing purposes are used to build inbound links, improve search results, or increase awareness. They are also essential content on a company’s website. This can make the website more relevant in the specific niche.
What is Webinar Marketing?
A webinar is an online seminar. The content provided is usually in the form of training, demonstrations, various visual elements, and discussions. They do not require many resources to host because participants do not have to travel to attend. Webinars can also be recorded for later use.
Article Marketing vs Webinar Marketing
Here we look at the pros and cons of both tools.
Webinar marketing
One of the main advantages of webinar marketing is the ability to interact with the audience. This is something that article marketing cannot do. The presenter is able to connect directly with his audience. He can ask live questions, post an online survey, or poll. This connection is an important step in establishing authority and building relationships.
What is Webinar Marketing?
A webinar is an online seminar. The content provided is usually in the form of training, demonstrations, various visual elements, and discussions. They do not require many resources to host because participants do not have to travel to attend. Webinars can also be recorded for later use.
Article Marketing vs Webinar Marketing
Here we look at the pros and cons of both tools.
Webinar marketing
One of the main advantages of webinar marketing is the ability to interact with the audience. This is something that article marketing cannot do. The presenter is able to connect directly with his audience. He can ask live questions, post an online survey, or poll. This connection is an important step in establishing authority and building relationships.
Conclusion
It is clear that both article marketing and webinar marketing are still essential marketing tools. Articles provide great content, which can be engaging and informative to their audience. However, webinars are more interactive and engaging. With video marketing gaining more and more dominance, the effectiveness of webinars will only continue to grow.
To get the best results, it is advised that both article marketing and webinars be used to attain the highest probability of success and to access the unique benefits of each marketing method. And, to not put your eggs into one basket is always the safest and smartest choice. Posted by Agnes JozwiakAgnes is the Marketing Director at ClickMeeting.
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