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DYK the Avg Time Spent on TikTok?

Updated: Mar 28, 2023

The ‘New Language’ of TikTok

TikTok came on the scene in 2016 and BLEW UP in 2020 when the world shut down.

Creative people had no ‘outlet’ for their creativity & began turning to TikTok, the video platform, as their ‘new’ place to be creative.

And, those of us, non-creatives, turned to TikTok to be entertained, educated, and connected to these other people, who were making the content.

Here are 2 MIND-BLOWING Stats to Check-Out about TikTok:

  • ALMOST 33% (32.1%) of US Based Users are OVER THE AGE of 40yo+.

  • The AVERAGE time that people spend on TikTok is 95 minutes. Facebook, in 2nd place, = 33 minutes. Instagram, in 3rd, 26 minutes.

Along with this ‘new platform’ are new vocabulary words to know.

Here are a few of the Main TikTok Vocabulary Words to Know:

  1. Stitch TikTok Stitch you can combine two videos together and make a new one. This is a fun way to share information with other creators and create some really creative content. Plus, jumping on another creator's trend is a great way to gain more views and followers.

  2. Duet Duet is a video that has another video next to yours - these clips are seen on a split screen at the same time

Also, another great way to gain more views and followers.

  1. Trending We ALL know what ‘trending’ means, however with TikTok, the TikTok Trends happen QUICKLY & can be anything that is being watched, re-watched, shared, or re-posted by many people around the world.

Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located worldwide on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.

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