My first memory of going to a haunted house from when I was about 10 years old lasted all of 2 minutes! I was scared out of my mind and ran out the entrance! And that short experience kept me up all night long, and shaking for days. I think there is definitely something to be learned from how these actors and professionals do what they do to create experiences that leave a lasting impression! You will love this episode!! 1) This week - Creating Memorable Experiences
On the show, we have Roger Miller. He is a right-brained person in a left-brained world. Roger has the unique background combination of being in the not-very exciting medical Insurance industry, and also a special effects makeup artist! Roger has been involved in many shows in both of his worlds – insurance and special effects makeup. He draws on inspiration from both to give great tips and value for you and how to do things differently in your booth for greater customer engagement and results.
We discuss:
Deeper experiences
The Haunt Industry
Method of stage: go and engage
Listen now and SHARE IT! Episode #199 - Creating Memorable Experiences from Professional Haunted House Actor
2) Did you see our first YouTube episode? I am super excited to share my very first #youtube podcast episode! It's the video of the interview I did this week with Kai Hattendorf, the global industry leader and CEO of UFI, The Global Association of the Exhibition Industry. Kai shared his "5 Trends to Watch in 2023" which has become an annual article that is read by thousands around the globe. I am honored to have Kai as my inaugural guest on YouTube! Watch Now!
3) Jim's Pro Trade Show Tip #176 - How can you give a Sample?
How can you give attendees a "sample" of your business? Maybe it's an actual sample of your product, a demo at the booth, or a free trial. Even sharing customer stories and testimonials can give attendees an idea of how it will be to do business with you. Get creative and give them a Sample!