top of page
Articles Library

How to Engage Your Customers and Employees Using Social Media and Live Streaming

Jill Schiefelbein Professional Speaker and Business Communication Expert

In this Dynamic Communication interview, author Jill Schiefelbein chats with two members of the social business team at Southwest Airlines, Brooks Thomas and Derek Hubbard, who talk about how to use livestreaming to highlight your customers and employees, and how to authentically engage via social media. Perfect for entrepreneurs, solopreneurs, small businesses, managers, leaders, marketing teams, sales teams, PR teams and more.

How can you highlight your customers and employees with your social strategy?What role does authenticity play in customer loyalty?Why shouldn’t you think of livestreaming as a “sales” tool?

Learn the answers to these questions and more in this video with two savvy social media experts.

Want to see the full interview with Thomas and Hubbard? It's 40+ minutes of brilliance where they take us behind the scenes at Southwest airlines and break down how they respond to customers via social on a regular basis and during a crisis. Learn more below.

Thomas and Hubbard have interview excerpts featured in Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business Chapter 13: When the Sh*t Hits the Fan: Communicating During a Crisis.

In this 27-video series, the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business, Jill Schiefelbein, interviews stand-out companies and entrepreneurs to bring you great bites of information to help improve your communication and drive results. You can access 12-plus hours of content -- the full interviews for each of these 27 brilliant minds -- by purchasing Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business and accessing the book’s bonus site.

Watch more videos from Jill on her YouTube channel and buy the book at Amazon.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on as well as our apps on Amazon FireRoku and Apple TV.

1 view0 comments


Commenting has been turned off.

If you enjoyed this article, receive free email updates!

Thanks for subscribing!

Join 20,000 subscribers who receive our newsletter with
resources, events and articles

Thanks for subscribing!

bottom of page