I received several replies to yesterday Tip #3 re. the Facebook Pixel......the #1 question that everyone asked me was.....'Once I set up the Pixel, how do I set up Custom Audiences?'
....So, that is today's 4/10 Quick Tips for Facebook Ad Success.
Tip #4 Set Up & Use Custom Audiences
Some Facebook advertisers spend hours researching various demographic, interest, and behavioral targeting options...But that's not where most businesses are going to find their best prospects.
The best prospects for most businesses are people WHO already know your business, your WARM Audience...i.e. previous/existing customers, website visitors, Facebook page engagers, app users, etc.
With Facebook, you advertise to these people by creating custom audiences
Using Facebook's Custom Audiences allows you to do some pretty cool things, such as:
Retarget ads to people who have interacted with one of your Facebook ads or posts
Craft ads for specific segments of your audience
Upsell new products to people who are currently a customer
Custom Audiences (CA) can be created in several ways...
AND for various Retentions.....the default is for 30 Days.
I usually set up SEPARATE Custom Audiences based on the Pixel Activity (source) for 1 day, 3 days, 7 days, 14 days, 30 days, 60 days, 90 days & 120-day retentions
This provides me w/a lot of Remarketing opportunities to people who already know my clients' brands. One more quick thing that I wanted to mention....if you have your
OWN list of customers from your database, this can be uploaded
& used as a 'source' to make an enlarged/extended audience known as a 'look-a-like audience' (will cover that in a separate Quick Tip for Facebook Ad Success)
P.S. Message me to set up a Complimentary 30 Min Marketing Strategy Session
Louie Bischoff - Owner
Louie lives in the Phoenix, AZ area. She has had the opportunity for work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on-and-off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teen-age sons.