Tip #7: Tell YOUR story using MULTIPLE IMAGES w/ the Carousel Ad Layout
WITH Carousel Ads YOU CAN:
Feature multiple products that link to different landing page…which gives your customers more options & can help raise your clickthrough rate.
Highlight multiple features of a single product. Show different product angles or details to better educate your customers.
Tell a story. Use images and/or videos in succession to illustrate a compelling narrative…people love stories…show them a story!
Explain a process. Walk people through how your business works step by step.
Sell the benefits. If your business is in the service industry, use images and/or videos to show the benefits to new customers..
Here's an example from a food delivery service - notice all of the YUMMY images of food that they shared…
Don't be afraid to try different images, ideas, stories……& see what people respond to.
Louie Bischoff - Owner
Louie lives in the Phoenix, AZ area. She has had the opportunity for work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on-and-off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teen-age sons.