One of the most viewed social media platforms with a huge subscriber base must be Youtube, with more content creators and viewers pouring in daily. Being one of the largest viewed platforms across the globe makes it a popular choice for business marketers to publish and endorse their products on this platform in the form of ads running in between the videos and paid partnerships.
And owing to the reduced attention span of the audiences, the platform has recently introduced Youtube Shorts. It is a short video format portal that allows the creators to publish videos in the span of 60 seconds and in portrait mode to attract more viewers.
Here are some insights about Youtube Shorts that all marketers should pay heed to before stepping in;
Some Strategies for the Marketers to Ace Youtube Shorts:
● Youtube Shorts Reaches a Wider Audience:
The platform already has many subscribers, giving the brand an already segregated audience to cater to. Now the brand should only focus on grasping the attention of these acquired audiences with upbeat and engaging content that appeals to the masses. The huge number of subscribers also invokes a sense of responsibility among the brands to act responsibly and not hurt anyone’s sentiments. And talking about the Shorts platform, it is getting a very enunciating push from the algorithm, plus the audiences are also interacting more with the Shorts. The pre-existing subscriber base helps the published content gets amplified, reach a wider audience, and interact with them. From the marketer's standpoint, this also calls for an untapped opportunity to cater to such a vast group of people who can be their potential consumers.
● The content stays forever:
The content published on the platform stays forever, unlike other platforms such as Instagram or Snapchat, where the published short-form video disappears after 24 hours or 30 days. This acts as an added advantage for marketers using Shorts as a marketing medium. The content should be crisp and adhere to the community guidelines offered by Youtube. Also, the video should enhance and create awareness regarding the brand and the product to help them stay relevant. The only key to not getting lost, outdated, and irrelevant is to post consistently and regularly on the platform.
● Embedding can help:
One of the highly anticipated strategies of the upcoming marketing trends is to embed YouTube Shorts onto the brand's website, which helps to drive traffic from one platform to the website. Act as the digital word of mouth and helps to create a visually appealing and vibrant webpage. The embedding process does not require any technical expertise; this can easily be done with the help of social media aggregator tools such as Tagembed, Taggbox, etc. These tools allow the users to collect -curate-publish the desired data from various social media platforms.
The videos' embedding can prove a fruitful strategy for the brands. As these Shorts are quite popular and have a high watch time compared to a long-format video.
● Sell a story:
Shorts have gained and captured the viewers' interest due to their short length. And the creators can also focus on creating a thread of these videos, as short videos require less input time and effort than a long ten-minute video.
There’s no doubt that Shorts are very addictive, and the viewers are hooked to stories like those of Rags to Riches or Underdog stories and maybe even the struggle or personal stories. This helps the brand and viewer behind the screen bond beyond the screen and eventually achieve higher vested interest.
● Long-term benefits for brands:
Creating and publishing Shorts has long-term benefits for brands. These benefits include an established brand presence and clientele, along with created community on the platform. Creating Shorts is very easy, and the monitoring process is also very simple. the comments section can be utilized to put the website links and referral codes to initiate and boost consumer interaction.
To sum up, we can say that Youtube Shorts is among the top picks for budding and established businesses. It is quite cost-effective and has high returns on investment. And talking in terms of engagement and an eventual influx of consumers is also high. Youtube Shorts can be a very effective and promising business marketing tool if used efficiently.