5 Simple Strategies To Grow Your Brand Reputation
It takes time to build your brand's reputation because you have to keep proving yourself to your customers over and over again. However,...
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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Barb Ferrigno
- Sep 8, 2020
- 2 min
How to Maximize Your Online Brand Exposure
If your business is to succeed in the competitive digital climate of today, you need to maximize its online brand exposure. There are a...
42 views
Barb Ferrigno
- Aug 10, 2020
- 4 min
5 Tips to Build Your Brand from Scratch
Starting your own business is hard as it is but the question of establishing a brand is so intimidating that a lot of people prefer to...
23 views
Barb Ferrigno
- Aug 1, 2020
- 5 min
Free Branding tools for your new Business in 2020
I've got some free digital tools you can use to help you brand your business. Here I will be focusing on the free branding tools you can...
11 views
Barb Ferrigno
- Jul 22, 2020
- 4 min
3 Tips for Going Through the Rebranding Process
Are you trying to figure out how to rebrand your company and aren't sure where to start? Read this article to learn more about the...
9 views
Barb Ferrigno
- Jun 29, 2020
- 4 min
Logo Misses Are Signs of Missed Marketing Clues, and Here Are a Few
ERIK SHERMAN There's good marketing and bad. There are conventional ads and quirky ones-;that can work or maybe not. When things seem to...
4 views
Barb Ferrigno
- Jun 12, 2020
- 5 min
Six Reasons Branding Is More Important Than Ever Before
Arpit Sinha Copywriter at Classy Writeups There is widespread ambivalence about the relevance of branding, especially among startups and...
13 views0 comments
Barb Ferrigno
- May 28, 2020
- 3 min
Why Your Brand Plan Is More Important Than Your Business Plan
Areva Martin Civil Rights Attorney, Special Needs Advocate and Legal Analyst Why should you care about branding? Because these days,...
5 views
Barb Ferrigno
- May 13, 2020
- 3 min
4 Personal Branding Tactics to Accompany a Social Media Presence
By Adrian Fisher, founder and CEO of PropertySimple Personal branding helps in numerous facets of a business. From bringing more...
2 views
Barb Ferrigno
- May 13, 2020
- 3 min
How to Find the Right Brand Messaging to Connect With Your Customers
Shutterstock Many growing companies spend a lot of time honing the brand. But by focusing solely on their identity, they miss the most...
5 views
Barb Ferrigno
- May 13, 2020
- 3 min
Brand Trailblazing: 5 Steps to an Authentic, Stand-out Brand
Kelly Gibbons, an Entrepreneurs' Organization (EO) member in Colorado, is founder and managing partner of Main & Rose, a personal...
4 views
Barb Ferrigno
- May 13, 2020
- 4 min
This Is How to Connect People With Your Brand
Everyone gets humbled now and then. Before I started Influence & Co., I attended events for entrepreneurs that were full of people who...
3 views
Barb Ferrigno
- May 13, 2020
- 3 min
Building a Successful Brand Requires You to Keep This 1 Thing in Mind
No one will dispute having a strong corporate brand is an important part of your marketing mix. Where some people get stumped is when the...
3 views
Barb Ferrigno
- Apr 27, 2020
- 4 min
When It Comes to Building Your Brand, Every Touch Point Matters
BYNINA OJEDA, FOUNDER AND CEO, PRÊTE @NINAOJEDA In today's market landscape, no entrepreneur can expect to build a successful venture...
27 views
Barb Ferrigno
- Apr 27, 2020
- 3 min
Want to Be Memorable on Social Media? You Need to Create a Brand Kit--Here's Why
by Dylan Nunley Remember the "good old days" when simply being present on social media was enough to stand out from the crowd?...
4 views
Barb Ferrigno
- Apr 27, 2020
- 3 min
Here's How You Optimize Your LinkedIn Profile to Strengthen Your Brand and Grow Your Business
BYAMY GEORGE, OWNER, BY GEORGE COMMUNICATIONS @AMYBGEORGE Here's a question I get asked a lot: Do you do SEO on clients' LinkedIn...
8 views
Barb Ferrigno
- Apr 27, 2020
- 4 min
This Is How to Connect People With Your Brand
BYJOHN HALL, CO-FOUNDER AND PRESIDENT, CALENDAR @JOHNHALL Everyone gets humbled now and then. Before I started Influence & Co., I...
2 views
Barb Ferrigno
- Apr 27, 2020
- 3 min
How to Keep Your B2B Brand From Becoming Devalued
By John Rougeux, VP Marketing North America at Skyfii Why do business to business (B2B) brands in crowded markets find it nearly...
5 views
Barb Ferrigno
- Apr 22, 2020
- 3 min
How Content Marketing Can Help Your Company Do More For Less
Alex Ionides Managing Director, Silx If you still think content is more of a supporting act than the star of the show, think again. True,...
1 view
Barb Ferrigno
- Apr 22, 2020
- 3 min
How to Maximize Your Startup's Content-Marketing Budget
Lucas Miller Founder of Echelon Copy LLC You’re running a new startup and trying your hardest to keep your budget alive -- sound...
4 views
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