Organic online brand awareness is a problem for a lot of companies. The good news is that you have the power to control how people find your company through organic SEO strategies. These methods are free and will help you increase awareness for your business. This article will discuss organic SEO, why it's essential for increasing brand awareness, and how it works in practice.
What is Organic SEO?
Organic SEO, or search engine optimization, improves the visibility and ranking on search engines. This can be done by optimizing the website content, structure, and on-page elements like titles, metatags, and anchor text. Organic SEO aims to improve the site's relevance and authority concerning specific keywords to appear higher in search engine results pages (SERPs) to drive more traffic to the site.
What is Brand Awareness?
Brand awareness, or branding, is the process of creating a positive perception of a company or product in the minds of consumers. It involves developing and maintaining a consistent brand image across all marketing channels, including advertising, PR, social media, and website design. The goal of branding is to create top-of-mind awareness for the company so that when people think about products or services in that category, they will automatically think of your company.
Why is Organic SEO Important?
Organic SEO is important for businesses to increase brand awareness through search engines. People will only find your website when they type in specific keywords if you have optimized it properly, which requires both time and effort. As a result, organic marketing can get expensive quickly because of all the person-hours involved in updating content regularly or hiring someone else. But here's why this investment pays off: without proper Optimization, your site won't stand out against competitors who have already invested in optimizing their sites organically. You'll also miss out on valuable traffic from potential customers searching for what you offer, which could lead them to switch over to another company. This can be detrimental to your company's growth, so it is important not to neglect organic SEO.
How Does It Work?
When it comes to organic SEO, there are three main pillars: on-page Optimization, offsite marketing, and content marketing. Each of these strategies depends on the others to function properly. If one is neglected over time, your ranking will suffer, hurting overall brand awareness. Let's explore each pillar further to understand how they work together for success with organic SEO.
On-Page Optimization This strategy focuses on optimizing individual web pages or categories by targeting specific keywords related to what you offer as a business. For example, if you own an eCommerce store that sells shoes online, then your goal would be to rank high for searches like "where can I buy cheap women's sneakers?" Your website would need to be well optimized for this query and include the relevant keywords throughout your content. These on-page factors include optimizing titles, meta descriptions, body copy, images, links within webpage text (internal linking), etc.
Offsite Marketing This pillar involves engaging in link-building strategies that promote your company's domain authority by pointing back to it from other websites with solid reputations (i.e., Huffington Post or Life Hacker). When collaborating with other companies online, you want to ensure that their sites are not blacklisted due to spammy tactics like keyword stuffing or doorway pages because Google might penalize them and push down your site too! Also, keep in mind that off-page SEO cannot occur without optimizing your website's on-page elements first.
Content Marketing is the process of creating and publishing valuable, relevant, and consistent content for your target audience. This could be in blog posts, infographics, videos, etc. The key here is to produce valuable and engaging content for your customers to share with others. When done correctly, this will result in more website visitors (and hopefully conversions) and increased brand awareness over time.
Take Away Points
• Organic SEO is the process of optimizing a website for search engines to increase its visibility
• It is essential because it can help your company gain more exposure and attract customers who might not otherwise know about you.
• There are many different ways that organic SEO can be used, including improving the structure of your site, promoting content on social media platforms, and improving the relevancy of certain pages through keywords.
• Organic SEO is important for brand awareness because it can help people learn about your business and what you offer. It will also increase the number of website visitors, leading to increased revenue for your company.
• If you neglect organic SEO with your website, it could hurt brand awareness over time. You might also miss out on valuable traffic from potential customers searching for what you offer, which could lead them to switch over to another company.
ODonnell, D. (2022, January 28). Top Organic SEO Services - Search Optimization For Organic Traffic. Crevand SEO Agency. https://www.crevand.com/organic-seo-services/.
KOSAKA, K. (2019, April 22). How To Increase Organic Traffic To Your Site - Alexa Blog. Alexa Blog. https://blog.alexa.com/how-to-increase-organic-traffic/.