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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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FORMULA for MORE Vid Engagement - NOW!
VIDEO -> SEO Ok, let's get started w/ some VIDEO + SEO (Search Engine Optimization) Tips…Making your business easy to find in Google...

Barb Ferrigno
Sep 8, 20222 min read


Essential Social Media Manager Skills You Should Have
Social media managers have a lot of responsibilities. They need to be able to create and curate content, manage social media accounts,...

Barb Ferrigno
Aug 12, 20224 min read


"Louie IS a TikTok expert!" Carol R.
by Louie Bischoff CAPTIONS ARE IMPORTANT: As a quick reminder, captions (aka, subtitles) transcribe the words spoken in your video &...

Barb Ferrigno
Aug 10, 20222 min read


Hash-what?
So, here's… Tip #2: Leverage Trending Hashtags (#) TikTok’s algorithm prioritizes content based on popularity and the number of views,...

Barb Ferrigno
Aug 2, 20222 min read


?? Best Length for TikTok Vid??
by Louie Bischoff One of the most frequent questions that I get asked is...."What is the Best Length for a TikTok Video?" Here are a...

Barb Ferrigno
Aug 1, 20222 min read


How to Fix Social Media Mistakes That Can Harm Your Startup
By: Sarah Ann In today’s digital era, social media is an indispensable tool that no single company can go without. If you own a business,...

Barb Ferrigno
Jul 29, 20225 min read


5 Ways to Stay in Your Customers Hearts & Minds Using Social Science
By: Nancy Harhut Maybe it’s because my drink of choice is rum and diet. Maybe it’s because I was in Sydney to keynote a conference on...

Barb Ferrigno
Jul 29, 20224 min read


Deeper Connection
by Louie Bischoff Have you ever been told a story where you had to wait and guess what the message or the moral of the story was? The...

Barb Ferrigno
Jul 29, 20222 min read


5 EASY WAYS To REPURPOSE
So, you've decided to start CREATING LONG FORM VIDEO CONTENT FOR YOUR BUSINESS… Wonderful! REMINDER: You can REPURPOSE your long-form...

Barb Ferrigno
Jul 29, 20222 min read


What Time Is It?
by Louie Bischoff For long-form videos (2mns 30 secs < 10+ mins), TIMESTAMPS are suggested to be used to help improve your search engine...

Barb Ferrigno
Jul 27, 20222 min read


Short or Long?
by Louie Bischoff So, we finally convinced you to use video content for your business, huh? (winky face) Now that you're on board, did...

Barb Ferrigno
Jul 26, 20222 min read


DYK the 3 Secret Weapons of Vid Content?
by Louie Bischoff We're going to talk about 3 SECRET WEAPONS OF VIDEO CONTENT that can really boost your search engine optimization or...

Barb Ferrigno
Jul 25, 20222 min read


Increase Engagement on Video Posts 70%
by Louie Bischoff Here are 3 Easy Actions that you can take to support your SEO. (1) CLOSED CAPTIONING: Regarding your video content, the...

Barb Ferrigno
Jul 25, 20222 min read


Are You Ready to Convert!?
by Louie Bischoff Let's talk about some of the BENEFITS OF USING VIDEO CONTENT on your social media platforms and your website for your...

Barb Ferrigno
Jul 23, 20222 min read


How to Succeed on Social Media By Using Your Competitors
By Christopher Tompkins Social media marketing can all be a bit of a haze, especially if you're going into it with an untrained eye. Your...

Barb Ferrigno
Jul 21, 20224 min read


4 Social Media Tweaks to Make a Big Impact on Your Marketing
By Kevin Leyes Building an engaged social media following is a crucial aspect of any business's marketing strategy. For a modern...

Barb Ferrigno
Jul 21, 20225 min read


How Travel and Tourism Brands Can Leverage Social Media to Attract New Customers
By Jonathan Riff Social media is one of the most effective ways to attract new customers for any brand, but the travel and tourism...

Barb Ferrigno
Jul 21, 20223 min read


5 Social Media Marketing Tips to Boost Your Sales
By Ademola Alex Adekunbi Over the past few years, social media has grown exponentially from something only the geeky boys and girls in...

Barb Ferrigno
Jul 21, 20223 min read


I've Got the Key to Unlock Your Sales
by Louie Bischoff How do you know what your audience is searching for online? And how do you craft your videos to hit these target...

Barb Ferrigno
Jul 21, 20222 min read


Amorous Algorithms
By Louie Bischoff If you aren’t already, the time to start doing video content for your business is NOW! WHY!!!? Because the social...

Barb Ferrigno
Jul 21, 20222 min read
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