Updated: Oct 12, 2022
Nowadays, numerous marketing tactics have replaced traditional marketing in a multitude of ways. Several digital marketing experts are integrating a multitude of graphics and videos in their marketing tactics to boost a business’s ordinary marketing strategy. Research further outlines that about 55% of consumers go through a video before proceeding with purchasing a product/service.
Taking this into consideration, in this article, we’ll be shedding some light on why video marketing is essential for SMBs and large organizations.
7 Primary Aspects That Make Video Marketing Valuable For Businesses
Video Marketing Boosts Your Conversion Rate
Numerous websites that sell products make use of videos to market these products. Usually, these videos portray details about the product, how to use it along with its benefits and unique features. Potential customers, on going through such videos, are able to have a better understanding of the product and are thus more likely to purchase it.
Videos also help people save time by having to invest less time going through lengthy product descriptions. Businesses have started featuring these product descriptions in the form of a video, enabling consumers to view it instantly.
Even if businesses aren’t selling a product or service, incorporating a video on their website can be quite beneficial regardless. Viewers will stay on your website for longer as they watch the video and spend some time browsing through the website.
Videos attract potential customers
Numerous businesses make use of a multitude of social media platforms to market their products and services with minimum cost. They do so by uploading videos on their social media handles through the company profile. Instagram and Facebook are the ideal platforms for businesses seeking to market their products online.
Through the convenience of ads, businesses are able to leverage the power of video marketing and create a successful brand online. The best part about using ads is the fact that they will only appear to your target audience who are most likely to purchase your product.
Videos grab people’s attention
If you don’t already know, a video is the only form of content that can grab an individual’s attention within seconds. Initially, creatively curated graphics and images used to work their magic. With animated explainer videos with voiceovers and several others, businesses are able to generate leads by attracting viewers to their website’s landing pages. Initially, creatively curated graphics and images were used to work their magic. With animated explainer videos and several others, businesses are able to generate leads by attracting viewers to their website’s landing pages.
It’s essential for businesses to ensure that the first few seconds of the video are compelling enough to keep viewers hooked throughout the video. Videos tend to keep your target audience interested in your product/service and provide them with a clear picture of the same.
Videos are used to build trust
Trust is a crucial aspect for a business to prosper in the long-run. Several potential businesses that perform great during their initial days face tons of difficulty with maintaining customers due to the trust factor. Marketing is another aspect where trust plays a vital role. With video content and word of mouth, businesses are able to market their services seamlessly.
Videos help revoke emotions in people, enabling them to resonate with what you’re trying to portray, making this one of the best aspects of video marketing. Through videos, brands are able to communicate a story and engage their viewers.
Google prioritizes videos
Search engine optimization is essential for businesses seeking to rank on Google’s first page. Regardless of how good your content or product is, you won't be visible to the searchers because your website isn’t SEO-friendly. Besides incorporating target keywords and utilizing backlinks, websites need to incorporate a video or two since these can drastically increase your ranking on Google.
These videos need to offer value to the viewers and shouldn’t be quite lengthy. Since Youtube is owned by Google, integrating videos on your website can work wonders for your marketing strategy.
Videos give you a clearer picture
If we compare a well curated video with a well curated content piece like a blog, people will be able to understand things better through a video. Regardless of how detailed the blog is, people are able to instantly imagine and connect with a video. Numerous SMBs use videos when they are launching a new product into the market. These videos highlight the product’s uses and features clearly, providing viewers and potential prospects a better understanding of the same.
Suppose your company provides the best router tables that are popular for the stability and convenience that they offer. By uploading a video on your website compiling numerous router table reviews, viewers visiting your website will be more convinced to purchase the product.
When it comes to complex concepts, videos are able to break this down into simple parts, which people can understand with ease. Businesses are leveraging the power of animations to portray their product ‘how to’ tutorials live, enabling people to connect with the product and make a purchase instantly.
Video marketing makes marketing simple
By simply marketing a video of your product on any social media platform, people can share this on their stories and posts to spread the word. They can even share the video across other social media platforms to make more people aware about the same. Brands focus on curating entertaining videos that offer value alongside humour, so that people can find them entertaining and share it with their friends.
Video marketing has become the new norm with businesses leveraging the power of animated explainer videos to market their products and services. Discussed above are a few primary reasons why every business should incorporate videos on their website and social media handles to generate organic leads alongside better engagement.
Author Bio -
Porter Gale is Editor-in-Chief at Sleepation. She has 7 years of experience in developing data-driven content for brands, SaaS businesses, and agencies. When not writing you can find her playing her guitar or binge-watching time-travel movies.