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Google Business Profile Strategies for Events – with Heather Taylor

by Jim Cermak

Are you maxing out your Google Business Profile? Formerly known as Google My Business, your Google Business Profile can be a powerful tool for helping bring visibility to your next Trade Show or Event…as long as you have the right strategy!

Helping shine a light on the potential of Google Business Profiles and sharing strategies is Heather Taylor. Heather is the Boss Lady and Social Media Chick with GlitterGirl Media, a boutique social media marketing firm in Akron, Ohio that was born out of Heather’s affinity for helping small business owners find new, creative, and engaging ways to market their products and/or services to their target audiences via social media.

We discuss:

  • How important is it to have a Google Business Profile?

  • How does the listing benefit a business?

  • How to Claim your Google Business Profile

  • How to fully optimize your listing

  • Why you should be active on Google to drive your ranking

Heather’s Top Takeaways:

  • Google Business Profiles can be more important than your website

  • You can (and should) post on your Google Business Profile just like you do on other social media platforms

Special Offer!!

GlitterGirl Media offers a Google Business Profile Optimization Service for those who could use help to ensure being found easily and quickly

Get in touch with Heather Taylor:

  • Social Media (Facebook, IG, LinkedIn),

  • Web:

  • Email:

About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!


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