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Trade Show & Event Tips from the Pros

Jim Cermak


Episode 072 – Trade Show & Event Tips from the Pros!

What I’m giving you this week is a collection of tips I got from exhibitors from IAEE’s Expo! Expo! virtual trade show and conference that took place recently. These 6 established industry experts each share a top tip for helping plan and produce the best Trade Show, Event, or Conference!


Pro #1 – Craig Thompson from Huntington Convention Center of Cleveland

Tip #1 – For Show Managers – when you are creating your Floor Plan, consult with your venue! They can help you understand the unknowns and intangibles about the floor space that can help you have a better and smoother event.

Find out more at www.clevelandconventions.com


Pro #2 – Jenny Ward of Exhibit Concepts

Tip #2 – Show up at these events, and Be There to help support each other to get through this tough time for the industry!

Find out more at www.exhibitconcepts.com/mycheck


Pro #3 – Lauren Johnson with Louisville Tourism

Tip #3 – Work with the Convention & Visitors Bureau of the host city to infuse the culture of the city into your event!

Find out more at www.gotolouisville.com


Pro #4 – Patrick Reilly with Digitell

Tip #4 – Don’t be afraid to lean into new technologies and new approaches to the virtual world that may be different from live events.

Find out more at www.digitellinc.com


Pro #5 – David Liddle at the Deondo Company – makers of Nook Event Pods

Tip #5 – Always pack a can of WD-40! It can remove stains and get you out of many tough spots.

Find out more at www.nook.events


Pro #6 – Jimmy Mouton with eShow

Tip #6 – When producing Virtual or Hybrid events, please consider how attendees can communicate and engage on the virtual platforms.

Find out more at www.goeshow.com


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About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!


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