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Trade Show & Event Tips from the Pros


Jim Cermak


Episode 072 – Trade Show & Event Tips from the Pros!

What I’m giving you this week is a collection of tips I got from exhibitors from IAEE’s Expo! Expo! virtual trade show and conference that took place recently. These 6 established industry experts each share a top tip for helping plan and produce the best Trade Show, Event, or Conference!

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Pro #1 – Craig Thompson from Huntington Convention Center of Cleveland

Tip #1 – For Show Managers – when you are creating your Floor Plan, consult with your venue! They can help you understand the unknowns and intangibles about the floor space that can help you have a better and smoother event.

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Pro #2 – Jenny Ward of Exhibit Concepts

Tip #2 – Show up at these events, and Be There to help support each other to get through this tough time for the industry!

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Pro #3 – Lauren Johnson with Louisville Tourism

Tip #3 – Work with the Convention & Visitors Bureau of the host city to infuse the culture of the city into your event!

Find out more at www.gotolouisville.com

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Pro #4 – Patrick Reilly with Digitell

Tip #4 – Don’t be afraid to lean into new technologies and new approaches to the virtual world that may be different from live events.

Find out more at www.digitellinc.com

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Pro #5 – David Liddle at the Deondo Company – makers of Nook Event Pods

Tip #5 – Always pack a can of WD-40! It can remove stains and get you out of many tough spots.

Find out more at www.nook.events

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Pro #6 – Jimmy Mouton with eShow

Tip #6 – When producing Virtual or Hybrid events, please consider how attendees can communicate and engage on the virtual platforms.

Find out more at www.goeshow.com

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Sign up for the Trade Show University email newsletter and get a free gift! Just head over to tradeshowu.biz!




About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!


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