Jim Cermak TradeShowU.biz
Can't believe we are already a month into 2023! That makes this week's interview even more timely as I am honored to have one of the global leaders in the events industry. Plus see #2 below for an article that can be an absolute game-changer for us planning trade shows and events, written by past Trade Show U guest Tim Simpson! 1) This week - Focus on the Customer & UFI Trends to Watch
Kai Hattendorf graces the podcast today. Kai is the CEO of UFI - the global association for the exhibition industry. With UFI being active all around the world, he spends a lot of time connecting with the industry and our stakeholders around the globe. He's a sought-after speaker across the events industry and regularly here in the US - and was recently named "Business Events Strategist of the Year" by PCMA.
We Discuss:
Deep-dive on the customer focus
Listen now and SHARE IT! Episode #198 - Focus on the Customer & UFI Trends to Watch - with Kai Hattendorf
2) Must-Read Article - What's the New Value Equation? Read this article and had to share it with all of you! Innovative strategist and brand expert, Tim Simpson, not only asks a thought-provoking question but gives us all things to think about that will completely change how we approach events. Ready to be disruptive? Read the article here: What’s the new value equation? Listen to his amazing Trade Show University interview here: Ep #154 – Transformative Power of H2H Interaction – with Tim Simpson & Danny Hardman
3) Jim's Pro Trade Show Tip #175 - Plan Your social media in advance. Don't wait until the last minute to plan and write your social media posts promoting your exhibit at a show. There are a million things to take care of last minute, and if you don't already have these done, they may be forgotten or too low on the priority list to get done.
Don't be that person! Get it done in advance and take advantage of the free marketing! And be sure your planning includes posting during the show.