- Become a Minimalist When Designing Your Web Site
- Make an Impact on Your Readers Using Pictures
- Sometimes Less is Better Than More
- Does Your Web Site Talk to Your Visitors?
- A Picture is Worth a Thousand Words
- Set Yourself Apart From Your Competition
- Is Your Web SIte Design Outdated?
- Increase Your Credibility With Customer Testimonials
- How are People Going to Do Business with You if They Can't Find Your Contact Information?
- Make Your About Us Page Stand Out From Your Competition
There are times when pictures can say more about our products and services than paragraphs of text. We all tend to write a lot of text on our web sites; however, have you noticed how our eyes tend to gravitate toward graphics. Pictures are worth a thousand words; why not showcase your work with pictures. I ran across a web site, http://empirerenos.ca , who chose to use pictures to grab the interest of the readers.
If you visit the site, you’ll see a home page that has all of the information a visitor needs to make decision to contact them. The header contains their logo for creating brand awareness, contact information that includes a personal touch by including the names and phone number for each person and an opening statement that clearly defines what services they offer and the geographical area they serve.
Moving down the home page are 3 large graphics which show off the quality of their work. We’re all used to seeing small graphics; this company chose to make their graphics large to really show off their “workmenship” – a very wise choice. I found the graphic below to be the most effective in grabbing the attention of the reader showing their attention to detail and their ability to create a custom finished product. The picture is crisp, clear and, in my opinion, defines their workmanship.
Review your web site; look at it from a visitor’s perspective. Are you using too many words; do you have pictures that showcase your products and/or services? More importantly, are your pictures/graphics relative to your offerings?
As a marketing consultant, I review a lot of web sites and print material. Sometimes, we get so focused on trying to get our point across to the visitor/reader that we can all write large amounts of text that could be summed up in a few sentences. We forget that our goal is to engage the reader and entice then to contact us for more information and, hopefully, close the sale. I came across a web site, http://iloverenovations.ca/ which has used an excellent choice of wording to grab the attention of the potential customer. They ask questions and make the reader think about what they want - and they provide the solutions. They provide answers to the "Who, what, when, where and how" and peak the visitors interest in their products and/or services. If you're having issues with visitor retention in your web site, review your text and look at it from the perspective of the visitor. Can you cut down the text yet still get your point across? Is your text factual or are you actually talking to the reader?
Setting yourself apart from your competition is key to your success. Consumers have a vast array of web sites to visit and compare services - you need to "stand out" in the crowd. I was surfing the web and came across a web site http://danielamaltauro.com/ of a Psychotherapist who clearly defined who she was and why people should choose her services. In her top navigation bar she has a link to "My Approach". In this section, Daniela clearly defines herself and why she's the right person for the job based on her approach. Are you standing out in a crowd of web sites?
The top navigation bar is very clearly laid out, and easy to maneuver. Once again, their phone number is embedded in the navigation bar. They've included downloadable forms, an FAQ, industry news and more. It is a very well thought out site design. It just goes to show that while it's important to keep your web site design updated, you can have an older design which is very functional and offers many features to bring in sales.
It's all about credibility and building trust - and customer testimonials can be an effective marketing tool if they're done right. Statistics show that consumers read testimonials before deciding which business to hire. Prospects want to know you're a legitimate business, with happy customers - and they want to hear it firsthand from the customer.
Your testimonials need to be convincing, and most of all, honest quotes about the quality of your service and/or product. Video testimonials of happy customers are an excellent way to gain credibility; it's not just words on a page. Watching a customer talk about your company and get excited about their results is one of the best selling tools for your company. Take a look at the site for Kim Alvarez, http://kimalvarez.ca/ . In the middle of her home page, she has 5 customer video testimonials showcasing what she has accomplished for each. This makes a great impression and they are actually selling for her through these videos.
I was surfing the web a few days ago looking at different web sites for a client. What I saw was something of an "eye opener"! I found many sites that would pertain to my client; however, 3 out of the 5 web sites didn't have contact information, other than an e-mail, on their site. If you want people to feel "warm and fuzzy" about using your services, they're going to want to know your physical address and see a phone number. It was refreshing to see a web site, http://grandrivermoving.com/ , list all of their locations and phone numbers on their home page - there is no poking around the site or guessing which section the contact information might be in. Another example, is Clay's Lawn and Snow, http://bluegrasssodinstalled.ca/ . Again, in bold letters on their homepage is their phone number, both in the body of the homepage, as well as, the top right hand corner of every page.
I can't stress enough the importance of making all of your information available on your site. It should contain your company name, address, phone, fax, e-mail and social media. If you want your site to sell your services, you need to make your visitors feel comfortable in knowing they can reach you easily. Would you do business with a company who's only method of communication is through e-mail?
An About Us page should be a storyline on how the company started, what it's achieved and where it's going with products and services. It should talk about the person behind it and create a bonding using words. Including a couple testimonials will strengthen the bond and build relationships. Is your About Us page working for you; it might be time to take another look at it.