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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Gartner Marketing Survey Reveals The B2B Buyer Demand For More Third-Party Interactions
Unsplash In an era dominated by digital engagement, B2B buyer preferences are undergoing a dynamic shift. A recent survey from Gartner,...
Barb Ferrigno
Oct 2, 20232 min read
How Companies integrate Green Marketing in Their Global Strategy and Why They do so
Green marketing has been part of the many strategies that brands, companies, and businesses employ to keep their customers and attract...
Barb Ferrigno
Sep 19, 20234 min read
Remarketing — what it is, how it works, and more
Your company’s marketing team works hard to bring visitors to your website. More often than not, these visitors won’t make a purchase the...
Barb Ferrigno
Sep 17, 20238 min read
Get a list of inbound marketing strategies
by Adobe Experience Cloud Team When you’re trying to grow your business, one of the things you need most is qualified leads. Inbound...
Barb Ferrigno
Sep 17, 202319 min read
Your guide to account-based marketing (ABM)
by Adobe Experience Cloud Team For business-to-business (B2B) brands, it can be tough to convert high-value leads into customers. The key...
Barb Ferrigno
Sep 17, 20239 min read
Guide to marketing personalization — benefits, examples, and more
Everywhere you look, brands are embracing personalization. From the ads that pop up on your social media feed to the barista at the local...
Barb Ferrigno
Sep 17, 202310 min read
Igniting organizational readiness — embrace the power of customer journeys
by Kevin Lindsay Many brands see journey-centric marketing as the engine of future success. It’s rare to get any push-back on the notion...
Barb Ferrigno
Sep 17, 20233 min read
How to Increase Response Rates for Your Marketing Campaigns
Image In today's highly competitive business landscape, effective marketing campaigns are crucial for success. However, simply running a...
Barb Ferrigno
Aug 2, 20233 min read
Marketing Strategies for Architects
Marketing tactics are crucial for helping architects stand out and draw clients in today's incredibly competitive construction market....
Barb Ferrigno
Jul 22, 20233 min read
Tech Trends Influencing Modern Marketing Strategies
In today's digital age, technology plays a pivotal role in shaping marketing strategies and driving business success. As technology...
Barb Ferrigno
Jul 16, 20234 min read
Marketing Tactics to Improve Your Med Spa Customer Acquisition
Are you struggling to attract new customers to your medical spa? Or is your Cost of Acquiring Customer (CAC) eating into your budget?...
Barb Ferrigno
Jul 13, 20232 min read
Repair and Maintenance Services: Marketing Advice
Effective marketing techniques are essential for businesses to succeed in the cutthroat industry of repair and maintenance services....
Barb Ferrigno
Jun 21, 20233 min read
The Company Marketing Hacks to Ensure an Optimal Laborforce
Image Source In a rapidly changing business environment, attracting and retaining the best talent can be the critical difference between...
Barb Ferrigno
Jun 13, 20236 min read
Best Marketing Trends of 2023 That Will
Healthcare Businesses The world of marketing functions on coming up with ways to attract new customers and retaining the existing ones....
Barb Ferrigno
Jun 5, 20234 min read
Marketing Options For New Businesses
When considering marketing options for a new business, selecting strategies that align with your target market, budget, and business...
Barb Ferrigno
May 24, 20234 min read
Essential Marketing Tips to Grow Your NDIS Business
Australian disability services are now delivered differently thanks to the National Disability Insurance Scheme (NDIS), which also...
Barb Ferrigno
May 22, 20233 min read
The Ultimate Guide on How to Market Your Restaurant in 2023
Running a restaurant is no cakewalk - especially with the never-ending search for ways to increase foot traffic, attract new customers,...
Barb Ferrigno
May 17, 20234 min read
The Marketing Mix and the 7 Elements of Marketing
The classic marketing mix, as defined in 1948 by James Culliton, a professor of Marketing at Harvard University, and later extended by...
Barb Ferrigno
May 5, 20236 min read
How to Maintain Variety & Consistency In Your Marketing Mix
Pexels The success of every company depends on its ability to keep its marketing mix interesting and fresh. A company's marketing...
Barb Ferrigno
May 5, 20233 min read
The 7 Most Effective Marketing Channels in 2023
Pexels In today's fast-paced business world, it's essential for companies to keep up with the latest marketing trends and strategies....
Barb Ferrigno
Apr 25, 20234 min read
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