top of page
Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
Search
Staffing Your Booth for Success
by Jim Cermak TradeShowU.biz One of the most important things you’re going to be thinking about is who should work the booth. If you’re a...
Barb Ferrigno
Mar 13, 20224 min read
Goal Setting for Trade Shows
by Jim Cermak TradeShowU.biz Episode 001 - Goal Setting for Trade Shows Episode 1 • 2nd December 2019 • Trade Show University for Virtual...
Barb Ferrigno
Mar 13, 20225 min read
Ever have Mayhem at your Event? 😵
At our Trade Shows, Meetings and Events, there are times when things go wrong. VERY wrong! But our creativity and innovation can turn...
Barb Ferrigno
Mar 10, 20221 min read
There's SO MUCH Data at Events! Here's how to use it!!
More data is available to exhibitors, sponsors, and show planners than ever before. So what can you do with all that data, and what does...
Barb Ferrigno
Mar 10, 20221 min read
Strategies for ATTENDEES! Don't miss this!
Is there a way certain Attendees of Trade Shows, Conferences, and Expos can get better results and ROI than others? YES!! And even if...
Barb Ferrigno
Mar 10, 20221 min read
How do you design a Memorable trade show Display❓
It's not enough to have a good-looking booth display. Your booth design needs to be Memorable! To discuss this important topic, I have...
Barb Ferrigno
Mar 10, 20221 min read
Top Tip - Building Communities after your Events
One question many exhibitors and show organizers have is...how do I effectively execute a Hybrid event? And some of you may be wondering...
Barb Ferrigno
Mar 10, 20222 min read
Creating Food & Wine Experiences!!
We have so many amazing memories which involve food. I know my family plans their entire vacations around restaurants and food...
Barb Ferrigno
Mar 10, 20221 min read
Can you do Post-Pandemic Events on a Budget?
Questions facing every event organizer, sponsor, and the exhibitor are...what will trade shows and events look like post-pandemic? And...
Barb Ferrigno
Mar 10, 20221 min read
Trade Show Tips & Encouragement for Introverts!
Quick confession - I'm an Introvert. Most people don't believe me, but don't confuse my talkative and energetic nature with being an...
Barb Ferrigno
Mar 10, 20221 min read
Hybrid Events are Transforming!
Think you know all about Hybrid Events, just think again! Hybrid Events are transforming and growing...and they're the future! ...
Barb Ferrigno
Mar 10, 20221 min read
How do you Guarantee Success for your Show Experience?
The experience we have and the experience we put our attendees, exhibitors, and sponsors through is more important to our results than...
Barb Ferrigno
Mar 10, 20221 min read
Trade Show Industry Trends for 2022
As show planners, organizers, and exhibitors, what should we be expecting from the industry in 2022? To discuss this topic and more I am...
Barb Ferrigno
Mar 10, 20221 min read
Innovative Best Practices for Exhibitors!!
To stand out amongst the sea of displays and exhibits, you have to be Innovative! Discussing Innovative Best Practices for Exhibitors...
Barb Ferrigno
Mar 3, 20221 min read
5 Steps to a Winning Trade Show Strategy
Michelle Finizio Chief Revenue Officer of FounderMade For a business owner, trade shows represent unparalleled opportunity. Exhibiting at...
Barb Ferrigno
Apr 19, 20203 min read
3 Reasons to Use LEDs in Your Display (and when not to)
by e4 Designs The population of trade show attendees (and decision makers) is changing and the way we design booths will continue to...
Barb Ferrigno
Jan 13, 20204 min read
6 Strategies to Design Your Exhibit Around Your Goals
by e4 Designs Clear goals will help you plan, design, and measure your exhibiting success. But once those goals are established, how do...
Barb Ferrigno
Jan 13, 20203 min read
To Buy or To Rent?That is the Question!
by e4 Designs That is the Question! The decision to purchase an exhibit or to rent one can be confusing. Use the following checklist...
Barb Ferrigno
Jan 13, 20201 min read
12 Simple Trade Show Exhibiting Tips to Make a Good First Impression
by e4 Design Trade shows offer ideal conditions to generate high volumes of sales and leads. Therefore, you really need to control every...
Barb Ferrigno
Jan 13, 20202 min read
8 Marketing Techniques to Boost Trade Show Attendance
by e4 Design Your trade show goals and marketing strategy may be just one part of your annual marketing strategy, but it is important to...
Barb Ferrigno
Jan 13, 20206 min read
bottom of page