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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Short or Long?
So, we finally convinced you to use video content for your business, huh? (winky face) Now that you're on board, did you know that VIDEO...
Barb Ferrigno
Jun 16, 20222 min read
What Time Is It?
For long-form videos (2mns 30 secs < 10+ mins), TIMESTAMPS are suggested to be used to help improve your search engine optimization (SEO)...
Barb Ferrigno
Jun 16, 20222 min read
DYK the 3 Secret Weapons of Vid Content?
We're going to talk about 3 SECRET WEAPONS OF VIDEO CONTENT that can really boost your search engine optimization or SEO. 1. THUMBNAILS:...
Barb Ferrigno
Jun 14, 20222 min read
Are You Ready to Convert!?
Let's talk about some of the BENEFITS OF USING VIDEO CONTENT on your social media platforms and your website for your company. Video...
Barb Ferrigno
Jun 14, 20222 min read
I've Got the Key to Unlock Your Sales
How do you know what your audience is searching for online? And how do you craft your videos to hit these target audiences? The answer…...
Barb Ferrigno
Jun 9, 20222 min read
What Are You Waiting For!?
Thinking about starting a YouTube channel for your business? NRT is here to encourage you to GO FOR IT!!! (whoot! whoot!...NRT can help...
Barb Ferrigno
Jun 9, 20222 min read
Increase Engagement on Video Posts 70%
Here are 3 Easy Actions that you can take to support your SEO. (1) CLOSED CAPTIONING: Regarding your video content, the use of closed...
Barb Ferrigno
Jun 7, 20222 min read
(7/7) NRT's Video Tips. 7 Reasons Why Authenticity Matters. #7 Your Voice
Authentic video content can consist of a variety of different things: trends, music, etc. Your brand’s video content should stay...
Barb Ferrigno
Jun 6, 20222 min read
(6/7) NRT's Video Tips. 7 Reasons Why Authenticity Matters. #6 NOT Perfect
Video content creation seems like a daunting task, but it doesn’t need to be! Today’s video consumers value simplicity and authenticity…...
Barb Ferrigno
Jun 3, 20221 min read
(5/7) NRT's Video Tips. 7 Reasons Why Authenticity Matters. #5 Add Value
One of the best ways to show up authentically in your video content is CREATING VIDEOS THAT HAVE VALUE, rather than just selling your...
Barb Ferrigno
Jun 2, 20222 min read
(4/7) NRT's Video Tips. 7 Reasons Why Authenticity Matters. #4 It's NOT About You
What exactly does your audience want from your video content? Great question… I'm glad you asked.....Here's my answer... Don't assume...
Barb Ferrigno
Jun 1, 20222 min read
(3/7) NRT's Video Tips. 7 Reasons Why Authenticity Matters. #3 Be Real
Guess what?! Your brand’s VIDEO CONTENT does not have to be a Hollywood film production! No stylists… No director… No production crew… No...
Barb Ferrigno
May 31, 20222 min read
(2/7) NRT's Video Tips. 7 Reasons Why Authenticity Matters. #2 B Tru 2 U
Not sure where to start when CREATING AUTHENTIC VIDEOS for your brand? Well, it all starts with YOU & YOUR BRAND! Here are 4 KEY...
Barb Ferrigno
May 30, 20222 min read
(1/7) NRT's Video Tips. 7 Reasons Why Authenticity Matters. #1Human Connection
In video content creation, authenticity creates a personal affinity and deeper connection between your brand and your audience…the Human...
Barb Ferrigno
May 30, 20222 min read
Make The Most Of Your Company’s Social Media
Social Media Marketing Ideas For Your Company Social media is a potentially extremely powerful marketing tool. But how do you make the...
Barb Ferrigno
May 25, 20222 min read
10 TikTok Marketing Tips: #10 Have Fun!
It has been fantastic hearing from so many small business owners over the past few weeks…a lot of excitement re. using video to grow...
Barb Ferrigno
May 17, 20223 min read
10 TikTok Marketing Tips: #9Types of TikTok Paid Ads
WHEW! TikTok Marketing Tip #8, which was sent out previously, relating to 'Why Advertise on TikTok', stirred up a lot of interest. FYI:...
Barb Ferrigno
May 16, 20222 min read
Social Media And The Need To Believe
by Peter Sucio While it is still easy to spot the "fake news" in the checkout aisle at the grocery store, it is a lot harder online...
Barb Ferrigno
May 13, 20224 min read
10 TikTok Marketing Tips: #8 WHY Advertise on TikTok
As you may or may not know, I used to be an Advertising Account Manager for Meta, Inc (Facebook, Inc) for almost 3 years. In that role, I...
Barb Ferrigno
May 13, 20222 min read
10 TikTok Marketing Tips: #7 Balancing Entertainment & Promotion
When using TikTok for your business, the goal is to make a connection with your customers with the value of your content. The 2 Main...
Barb Ferrigno
May 12, 20222 min read
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