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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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How to ROCK your Very First Trade Show
You're thinking about exhibiting at your very first trade show and want to make sure you crush it! But what do you do? For me, having...
Barb Ferrigno
Apr 8, 20241 min read
7 views
0 comments
Lead Gen vs Demand Gen - Explained
What is the difference between Demand Generation and Lead Generation in how you approach marketing? Why does it matter and what should...
Barb Ferrigno
Apr 1, 20241 min read
5 views
0 comments
Working a Show by Yourself? I've Got Some Advice.
If you're a Small Business, you may have worked a trade show or business expo by yourself. Or maybe you have one coming up. And bigger...
Barb Ferrigno
Apr 1, 20242 min read
9 views
0 comments
This guy transported Presidents & Dignitaries and shares Travel Tips
I travel a lot. Way too much if you ask my beautiful bride! And it's gotten to be more of a pain than ever. More delays, less legroom...
Barb Ferrigno
Mar 18, 20241 min read
11 views
0 comments
How to Connect with Attendees like a MIND READER!
You are going to absolutely LOVE this interview! But first...I have a quick Favor to ask...Please SUBSCRIBE to my YouTube channel (Click...
Barb Ferrigno
Mar 14, 20241 min read
7 views
0 comments
Maybe it's time to Start Over - Hear me out...
by Jim Cermak TradeShowU.biz Don't just Roll the Dice on your next Trade Show! For some of you, you might just need to Start Over. What...
Barb Ferrigno
Mar 14, 20241 min read
10 views
0 comments
Increase Attendee Engagement with a Powerful Tool
Are you podcasting at Trade Shows? Even if you don't currently have a podcast, you need to consider it AND listen to this interview....
Barb Ferrigno
Jan 15, 20241 min read
6 views
0 comments
A perfect interview to Start 2024 off Right!
If you are launching a new product at a Trade Show, this is a must-watch interview with successful inventor Steve Waddell. Steve is an...
Barb Ferrigno
Jan 2, 20241 min read
18 views
2 comments
Can MORE Rejection be the secret to Success?
I am a painfully slow reader. Usually takes me a few months to read a book. But I read the book GO for NO TWICE in one week! It's that...
Barb Ferrigno
Dec 18, 20232 min read
3 views
0 comments
Why you NEED to know The Exhibitor Advocate!
Often times as an exhibitor I feel like I'm all alone. Sending emails to my show contact, and getting no responses. I'm setting up on...
Barb Ferrigno
Dec 11, 20232 min read
1 view
0 comments
When should you NOT exhibit at a Trade Show?
One of the top questions I get from businesses...Is it better for us to Exhibit at this new show, or just Attend it this time? It's a...
Barb Ferrigno
Dec 4, 20232 min read
6 views
0 comments
Free Resources are Perfect as the Year Winds Down!
It's the time of year when Trade Shows are slowing down, so wanted to share some FREE resources to keep you on top of your Trade Show...
Barb Ferrigno
Nov 28, 20233 min read
5 views
0 comments
Ditch your display. Really.
by Jim Cermak TradeShowU.biz I am excited to bring you a new video of a podcast episode I released a couple of months ago! 1) This week...
Barb Ferrigno
Nov 15, 20232 min read
72 views
7 comments
How this client Increased Leads 150%
by Jim Cermak TradeShowU.biz Is it really possible to increase the number of Qualified Leads you get by 150% in just ONE show?? YES!! ...
Barb Ferrigno
Nov 6, 20231 min read
2 views
0 comments
7 things to NEVER DO at your booth
Have you ever been an attendee walking through a trade show and see someone working at an exhibit you were going to walk up to,...
Barb Ferrigno
Oct 30, 20232 min read
1 view
0 comments
Have you ever thought...Will anyone find my booth??
If you've exhibited at a few trade shows over the years, then you no doubt have been stuck with a "bad" booth location at least once. ...
Barb Ferrigno
Oct 23, 20231 min read
0 views
0 comments
Trade Show lessons from Alabama coach Nick Saban
Should you make changes to your trade show exhibit mid-show? I mean who does that? I say it's time to give it some serious thought! ...
Barb Ferrigno
Oct 9, 20232 min read
2 views
0 comments
Should you send New employees to work a Trade Show??
YES! Send new Employees to your Next Trade Show!! This secret will help your brand-new employees and team members get up to speed...
Barb Ferrigno
Sep 18, 20232 min read
3 views
0 comments
Can A.I. help our Events - or will it destroy everything?
Should you be afraid of A.I. (Artificial Intelligence)? Will AI cost you your job? Will AI destroy the events industry? OR...can AI and...
Barb Ferrigno
Sep 12, 20232 min read
7 views
0 comments
It's like Christmas came early!
It's like Christmas in September around here on Campus! One of my favorite people in the industry has agreed to come on the podcast...
Barb Ferrigno
Sep 12, 20232 min read
2 views
0 comments
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