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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Barb Ferrigno
Jul 17, 20232 min read
Would you like THESE results from your next show??
1) This week - Case Study of Show Results In this episode, we are following up on our Exhibitor Coaching Session with Reginald Ferguson...
5 views0 comments


Barb Ferrigno
Jul 10, 20232 min read
Heads Up!
I am super excited to share TWO things that I'm launching to help you get more out of your trade shows. FIRST - Coaching Episodes! ...
8 views1 comment

Barb Ferrigno
Jul 10, 20232 min read
Listen in to a One-on-One Coaching session!
Excited to launch a brand new style for the episode! I'm calling it an Exhibitor Coaching Session because, well, that's what it is! ...
6 views0 comments

Barb Ferrigno
Jul 5, 20232 min read
Guests like This is why people Listen!!
Hopefully, my podcast is leading you to greater freedom in Trade Shows! (whatever that means for you...) There's no better way to...
4 views0 comments

Barb Ferrigno
Jul 5, 20232 min read
Waaaay more powerful than Social Media
Have you ever gotten frustrated with the engagement on your social media posts? Seems like one day you put up a post and get hundreds of...
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Barb Ferrigno
Jun 20, 20232 min read
How would you like DOZENS of Video Testimonials from just 1 show??
Every business loves getting Testimonials! And VIDEO Testimonials are even better! They add credibility, believability and emotion. So...
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Barb Ferrigno
Jun 12, 20232 min read
What are your Pain Points?
If you have exhibited at least once at a trade show, you have experienced some pains and challenges. My guest is a professional exhibit...
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Barb Ferrigno
Jun 5, 20232 min read
Are you utilizing the power of Event Tech at your Live Events?
Event Tech flourished throughout the pandemic as we all went virtual. How about now with Live In-Person events back to being the norm? ...
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Barb Ferrigno
May 30, 20232 min read
Finally - what to do with all of your Trade show data!
The amount of data available for trade show planners and exhibitors is absolutely mind-blowing! Unless of course, you're a data expert...
4 views0 comments

Barb Ferrigno
May 22, 20232 min read
I've clocked attendees moving at 65 mph past my booth!
by Jim Cermak TradeShowU.biz Have you ever really watched how attendees walk through trade shows? Most of them move FAST! And they are...
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Barb Ferrigno
May 18, 20232 min read
How is the Lead Generation at your booth?
Leads - they're literally why you're at the show. Nearly every exhibitor is trying to generate leads and as many leads as possible. ...
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Barb Ferrigno
May 12, 20232 min read
Training done Right can DOUBLE your Leads - Here's How!
by Jim Cermak TradeshowU.biz Do you realize that as many as 95% of all exhibitors do not properly train their booth staff? Yes - 95%!! ...
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Barb Ferrigno
May 5, 20232 min read
Why you should consider working with a Charity!
You are in the Right Place if your organization has ever considered partnering with a Charity or Non-Profit. My guest gives you the...
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Barb Ferrigno
Apr 24, 20232 min read
Are you Shouting Loud Enough???
If there is one place you want to Amplify Your Message, it's at a Trade Show with your target audience in front of you! So be sure to...
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Barb Ferrigno
Apr 17, 20232 min read
How to be Strategic about your Memorability!
Of course, every company wants the attendees at trade shows to remember them, right? What are YOU doing to make that happen? It's time...
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Barb Ferrigno
Apr 10, 20232 min read
Why do YOU do Trade Shows?
This week we have a topic that is so critically important to your success at Trade Shows for sure, but also is the key to success...
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Barb Ferrigno
Mar 29, 20232 min read
Here is the Answer to one of the TOP Questions I get!
Believe it or not, one of the top questions I get is, "What is a Trade Show Coach? Never heard of one before." After getting that...
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Barb Ferrigno
Mar 20, 20232 min read
Making sense of the MOUNTAINS of DATA from our Shows
by Jim Cermak TradeShowU.biz I would bet a large sum of money that you do not know all of the data that is available to you from your...
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Barb Ferrigno
Mar 13, 20232 min read
Breaking down Trade Show Budgets - and I'm SHOCKED!
by Jim Cermak TradeShowu.biz Whether big or small, budgets are a HUGE topic for any exhibitor. Businesses ask how much they should be...
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Barb Ferrigno
Mar 11, 20232 min read
Learn how Women can Thrive in this Industry!
I have met and interviewed so many Women in the Events and Trade Show industries who are absolute Rock Stars! Why are so many women...
15 views0 comments
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