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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Do you know what they're saying about your Exhibit?
What are attendees saying about your Trade Show Booth? Probably NOTHING!! Sorry, but it's true. How many booths do you remember from your...
Barb Ferrigno
Aug 29, 20232 min read
Do you know what they're saying about your Exhibit?
What are attendees saying about your Trade Show Booth? Probably NOTHING!! Sorry, but it's true. How many booths do you remember from your...
Barb Ferrigno
Aug 29, 20232 min read
A new Powerful way for Goal Setting!
Goal Setting is one of my favorite topics, and was the topic of the very first episode of Trade Show University! Excited to have a guest...
Barb Ferrigno
Aug 23, 20232 min read
One Simple Tip can CRUSH your next Show Goals!
This can be one of the most powerful 8 minutes you'll invest listening to a podcast!! Seriously! 1) This week - Win the Show BEFORE You...
Barb Ferrigno
Aug 22, 20232 min read
An industry expert asks me to coach him? Listen In!!
Excited to bring you my second Exhibitor Coaching Session episode! This time I sit with someone who is already an expert in the events...
Barb Ferrigno
Aug 14, 20232 min read
Yes - there is a simpler way to find the right Event Tech!
Looking for the right Technology solution for your next event can be overwhelming! My guest this week breaks down what you need to know....
Barb Ferrigno
Aug 1, 20232 min read
I've made this critical mistake before...too many times
Are you making this critical mistake? I know I did for years!! 1) This week - Don't Pre-Judge Attendees In this episode, I share a PRO...
Barb Ferrigno
Jul 24, 20232 min read
Would you like THESE results from your next show??
1) This week - Case Study of Show Results In this episode, we are following up on our Exhibitor Coaching Session with Reginald Ferguson...
Barb Ferrigno
Jul 17, 20232 min read
Heads Up!
I am super excited to share TWO things that I'm launching to help you get more out of your trade shows. FIRST - Coaching Episodes! ...
Barb Ferrigno
Jul 10, 20232 min read
Listen in to a One-on-One Coaching session!
Excited to launch a brand new style for the episode! I'm calling it an Exhibitor Coaching Session because, well, that's what it is! ...
Barb Ferrigno
Jul 10, 20232 min read
Guests like This is why people Listen!!
Hopefully, my podcast is leading you to greater freedom in Trade Shows! (whatever that means for you...) There's no better way to...
Barb Ferrigno
Jul 5, 20232 min read
Waaaay more powerful than Social Media
Have you ever gotten frustrated with the engagement on your social media posts? Seems like one day you put up a post and get hundreds of...
Barb Ferrigno
Jul 5, 20232 min read
How would you like DOZENS of Video Testimonials from just 1 show??
Every business loves getting Testimonials! And VIDEO Testimonials are even better! They add credibility, believability and emotion. So...
Barb Ferrigno
Jun 20, 20232 min read
What are your Pain Points?
If you have exhibited at least once at a trade show, you have experienced some pains and challenges. My guest is a professional exhibit...
Barb Ferrigno
Jun 12, 20232 min read
Are you utilizing the power of Event Tech at your Live Events?
Event Tech flourished throughout the pandemic as we all went virtual. How about now with Live In-Person events back to being the norm? ...
Barb Ferrigno
Jun 5, 20232 min read
Finally - what to do with all of your Trade show data!
The amount of data available for trade show planners and exhibitors is absolutely mind-blowing! Unless of course, you're a data expert...
Barb Ferrigno
May 30, 20232 min read
I've clocked attendees moving at 65 mph past my booth!
by Jim Cermak TradeShowU.biz Have you ever really watched how attendees walk through trade shows? Most of them move FAST! And they are...
Barb Ferrigno
May 22, 20232 min read
How is the Lead Generation at your booth?
Leads - they're literally why you're at the show. Nearly every exhibitor is trying to generate leads and as many leads as possible. ...
Barb Ferrigno
May 18, 20232 min read
Training done Right can DOUBLE your Leads - Here's How!
by Jim Cermak TradeshowU.biz Do you realize that as many as 95% of all exhibitors do not properly train their booth staff? Yes - 95%!! ...
Barb Ferrigno
May 12, 20232 min read
Why you should consider working with a Charity!
You are in the Right Place if your organization has ever considered partnering with a Charity or Non-Profit. My guest gives you the...
Barb Ferrigno
May 5, 20232 min read
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