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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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I read this book TWICE in one week - the Author joins me!
If you listen to one episode this year (or at least today), make it this one! You will be blown away by my guest and the simple wisdom...

Barb Ferrigno
Dec 6, 20222 min read


Which of these 9 Mistakes are You making?
by Jim Cermak TradeShowU.biz 1) Common Trade Show Mistakes We all make mistakes. Every one of us. Unfortunately, when we make them at...

Barb Ferrigno
Dec 1, 20222 min read


Tips & Advice from Niche Industry event Pro
by Jim Cermak TradeShowu.biz Trade Show Learnings for Growth Happy to have on the podcast this week someone who owns two businesses aimed...

Barb Ferrigno
Nov 21, 20222 min read


Do You make this Mistake? (I made it for years 😬)
There's a reason I consider this week's episode a PRO Tip - I "practiced" this mistake so many times before I finally figured it out and...

Barb Ferrigno
Nov 14, 20222 min read


Best Practices from a real world Exhibitor to Max ROI
1) This week - Real-World Best Practices from the Show Floor! Learn real-world success practices from an exhibitor who has worked on over...

Barb Ferrigno
Nov 8, 20222 min read


You're missing opportunities if you're not doing this!
1) This week - Are you Planning your Attendee Journey? Do you have your entire Attendee Journey orchestrated ahead of time? Do not miss...

Barb Ferrigno
Oct 31, 20222 min read


Tips for Niche, Micro-Niche and Small Businesses!
by Jim Cermak TradeShowu.biz There are just 4 Items for you in this email, and will take less than 2 minutes to read through the whole...

Barb Ferrigno
Oct 17, 20222 min read


The Best PRO TIP for Associations & Show Planners
There are just 4 Items for you in this email, and will take less than 2 minutes to read through the whole thing! And please SHARE this...

Barb Ferrigno
Oct 10, 20222 min read


What can Web3 & NFT's do for your events?
There are just 4 Items for you in this email, and will take less than 2 minutes to read through the whole thing! And please SHARE this...

Barb Ferrigno
Oct 9, 20222 min read


You won't believe what my Guest does (try not to be jealous)
There are just 4 Items for you in this email, including a FREE Cruise Retreat Planning Calendar from our guest, so just read the whole...

Barb Ferrigno
Sep 27, 20222 min read


Phishing IS #1 threat to your event & company - Here's what to do
There are just 4 Items for you in this email, including a FREE Phishing assessment from our guest, so just read the whole thing! And...

Barb Ferrigno
Sep 19, 20222 min read


Uplevel Your Events with Brand Storytelling!
There's 5 Items for you in this email, including a powerful New book from one of my favorite guests ever (see #4) - and it'll take you...

Barb Ferrigno
Sep 12, 20222 min read


Want the Secret Weapon to Return to Revenue?
There are 6 Items for you in this email, including a really useful Free Tool (see #5) - and it'll take you approximately 100 seconds to...

Barb Ferrigno
Aug 23, 20222 min read


The 7 Steps to Trade Show Exhibition Success!
There are 5 Items for you in this email, including a Free Lead Generation e-Book (see #4) - and it'll take you approximately 83 seconds...

Barb Ferrigno
Aug 23, 20222 min read


I found a Monk to help you Fight Fatigue at Your Next Show!
There are 6 Items for you in this email, including exciting new stuff - and it'll take you approximately 99 seconds to read the whole...

Barb Ferrigno
Aug 11, 20223 min read


5 Minute Episodes with my good friend Michael Green
by Jim Cermak TradeShowU.biz Super excited to be launching a brand new series of 5-minute episodes with my good friend Michael Green, the...

Barb Ferrigno
Aug 1, 20222 min read


Not gonna lie - I was nervous for this interview...
There are 5 items for you in this email, and it'll take you approximately 87 seconds to read the whole thing...and your ROI is worth it! ...

Barb Ferrigno
Jul 25, 20223 min read


Try these Tips to Convert More Ticket Sales!
There are 6 Items for you in this email, including an opportunity to possibly join me on the podcast (see #2)! It'll take you...

Barb Ferrigno
Jul 25, 20223 min read


5 Little-known Tips to Increase ROI at Your Next Show
There are 5 Do-not-miss Items for you in this email! It'll take you approximately 98 seconds to read the whole thing...and your ROI is...

Barb Ferrigno
Jul 11, 20223 min read


When You Face Change or Transition in Your Career...
There are 5 Good Things for you in this email! Invest in the approximately 94 seconds to read the whole thing...and click appropriately!...

Barb Ferrigno
Jul 4, 20222 min read
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